{"id":4757,"date":"2022-06-20T05:29:07","date_gmt":"2022-06-20T05:29:07","guid":{"rendered":"https:\/\/yourlegacybrand.com\/wordpress\/staging\/?p=4757"},"modified":"2022-06-20T05:42:51","modified_gmt":"2022-06-20T05:42:51","slug":"episode-13","status":"publish","type":"post","link":"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\/episode-13\/","title":{"rendered":"Episode 13:  The 7 Elements of a Legacy Brand Voice"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">&#8220;It only takes one voice at the right pitch to start an avalanche.&#8221; \u2014 <strong>Deanna Hardy<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n\n\n<p class=\"has-text-align-center\"><p class=\"has-text-align-center\"><strong>LISTEN TO THE EPISODE BELOW<\/strong><\/p>\n<p><iframe src=\"https:\/\/podcasts.helloaudio.fm\/player?episodeId=e914c329-cc4f-4fea-8c7c-b7ded17c8b3e&amp;code=EghvUBh78G&amp;simple=true\" height=\"35\" scrolling=\"no\" frameborder=\"0\" style=\"width: 100%; max-width: 900px; height: 35px; border: 0; overflow: hidden;\"><\/iframe><\/p>&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n<p style=\"text-align: center;\"><em><strong><a href=\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/wp-content\/uploads\/2022\/06\/Legacy-Lounge_Season-1_Episode-13_Transription.docx.pdf\">Read the full transcription<\/a>.<\/strong><\/em><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Have you ever wondered what truly makes a brand stand out among the rest?\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Well, if you\u2019ve tuned in to episode 12, you know that your brand voice can help you do just that. Perhaps you\u2019ve even started the process of building or refining your own brand voice?\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s take that a step further today by diving into what I\u2019ve identified as The 7 Elements of a Legacy Brand Voice. \u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">When you can refine and combine these elements, your brand voice will become unstoppable. You\u2019ll be able to call in your ideal audience in the way that they resonate with and in a way that feels authentic (and exciting!) to you.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Here are the seven elements:\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Purpose<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Character<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Differentiation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Audience<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Emotion<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tone<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Language<\/span><\/li>\n<\/ol>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Each of these elements represents an opportunity for you to elevate your entire brand, and especially your brand voice, to help you be seen as a leader in your niche and industry.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">And in today\u2019s episode of The Legacy Lounge Podcast, we are diving deeply into each of these elements and:\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The key element that I require all of my clients to address before moving forward with their brand voice.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">My tried and true 7 Elements of a Legacy Brand Voice that will help your business disrupt your industry<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The #1 mistake people make when they\u2019re trying to differentiate themselves and their businesses<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Specific questions that will help you discover your brand voice\u2019s character and your brand personality.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The real secret to building an engaged audience with your brand voice.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Why your brand needs a catchy and memorable tagline in order to create connection with your community.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to craft great CTAs that inspire action<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2026so much more!<\/span><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Make sure you have pen and paper for this one, and tune in to learn about how to set yourself apart now! And remember to tune in to the next episode where I will lead you through a visualization on embodying your own voice to really make sure we integrate all of this work we\u2019ve been doing!<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\"><strong>Favorite quotes from this episode:<\/strong>\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">\u201cPurposeful brand communications bring value. \u2014 <strong>Tiffany Neuman<\/strong><\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">\u201cIf your brand doesn&#8217;t reflect who you are, your audience will spot it from miles away\u201d \u2014 <strong>TN<\/strong><\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">\u201cDeciding how you want your audience to feel is key to creating a powerful brand voice.\u201d \u2014 <strong>TN<\/strong><\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">\u201cGreat copy should show the reader that you understand and empathize with what they&#8217;re struggling with and that you have the know-how to help.\u201d \u2014 <strong>TN<\/strong><\/span><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">\u201cDeciding on the details of language in your brand, infuses your brand personality and makes it sound cohesive across all your platforms.\u201d \u2014 <strong>TN<\/strong><\/span><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">\u201cRecognizable catchphrases and taglines are key to help build brand awareness and create a feeling of connection among your community.\u201d \u2014 <strong>TN<\/strong><\/span><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><strong>Links Mentioned In This Episode:<\/strong><\/p>\n<p>\u00a0<\/p>\n<p><a href=\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/legacy-brand-foundations-waitlist\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Learn more about Legacy Brand Foundations\u00a0<\/span><\/a><\/p>\n<p><a href=\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/earlybird\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Early Bird registration for the next Legacy Brand Foundations Cohort<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/tiffanyneumancreative\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Connect with Tiffany on Instagram<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rate, Review, and Follow on Your Favorite Platform!<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">If you loved this episode, <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/legacy-lounge-podcast-with-tiffany-neuman\/id1618299234\"><span style=\"font-weight: 400;\">leave us a review<\/span><\/a><\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">And always make sure you\u2019re following the podcast so you never miss an episode. <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/legacy-lounge-podcast-with-tiffany-neuman\/id1618299234%20https:\/\/podcasts.apple.com\/us\/podcast\/legacy-lounge-podcast-with-tiffany-neuman\/id1618299234\"><span style=\"font-weight: 400;\">Follow now!<\/span><\/a><\/span><\/p>\n\n\n<br>\n<br>\n\n\n\n<p class=\"has-text-align-center\"><strong>OTHER WAYS TO ENJOY THIS POST:<\/strong><\/p>\n\n\n\n<br>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-outline has-extra-small-font-size is-style-outline--2\"><a class=\"wp-block-button__link\" href=\"https:\/\/tneuman.kartra.com\/page\/Roh46\" style=\"border-radius:63px\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>EMAIL ME NEW EPISODES<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons alignwide is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-outline has-extra-small-font-size is-style-outline--3\"><a class=\"wp-block-button__link\" href=\"https:\/\/open.spotify.com\/episode\/1ZGCpNnI0VQq40QbJokjNT\" style=\"border-radius:65px\" target=\"_blank\" rel=\"noreferrer noopener\">LISTEN ON SPOTIFY<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-outline has-extra-small-font-size is-style-outline--4\"><a class=\"wp-block-button__link\" href=\"https:\/\/music.amazon.com\/podcasts\/dddbc3e8-2190-4ca3-b820-14ebfcb8431a\/episodes\/dac60839-b3c5-4039-abf9-9562f209f4ef\/legacy-lounge-podcast-with-tiffany-neuman-the-7-elements-of-a-legacy-brand-voice\" style=\"border-radius:65px\" target=\"_blank\" rel=\"noreferrer noopener\">LISTEN ON AMAZON MUSIC<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons alignwide is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-outline has-extra-small-font-size is-style-outline--5\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.stitcher.com\/show\/legacy-lounge-podcast-with-tiffany-neuman\" style=\"border-radius:65px\" target=\"_blank\" rel=\"noreferrer noopener\">LISTEN ON STITCHER<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-outline has-extra-small-font-size is-style-outline--6\"><a class=\"wp-block-button__link\" href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9wb2RjYXN0cy5oZWxsb2F1ZGlvLmZtL3BvZGNhc3QvOTkxMTg3MDItM2MzYS00MGYwLTkyZjEtYjYxNTgzNDM3MmY3L0VnaHZVQmg3OEc?sa=X&amp;ved=0CAMQ4aUDahcKEwjowseRp7v4AhUAAAAAHQAAAAAQAQ\" style=\"border-radius:65px\" target=\"_blank\" rel=\"noreferrer noopener\">LISTEN ON GOOGLE<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons alignwide is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-outline has-extra-small-font-size is-style-outline--7\"><a class=\"wp-block-button__link\" href=\"https:\/\/podcasts.apple.com\/us\/podcast\/the-7-elements-of-a-legacy-brand-voice\/id1618299234?i=1000567090798\" style=\"border-radius:65px\" target=\"_blank\" rel=\"noreferrer noopener\">LISTEN ON APPLE<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-outline has-extra-small-font-size is-style-outline--8\"><a class=\"wp-block-button__link\" href=\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/wp-content\/uploads\/2022\/06\/Legacy-Lounge_Season-1_Episode-13_Transription.docx.pdf\" style=\"border-radius:65px\" target=\"_blank\" rel=\"noreferrer noopener\">VIEW FULL TRANSCRIPTION<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;It only takes one voice at the right pitch to start an avalanche.&#8221; \u2014 Deanna Hardy &nbsp; LISTEN TO THE EPISODE BELOW &nbsp; Read the full transcription. \u00a0 Have you ever wondered what truly makes a brand stand out among the rest?\u00a0 \u00a0 Well, if you\u2019ve tuned in to episode 12, you know that your&hellip; <a class=\"more-link\" href=\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\/episode-13\/\">Continue reading <span class=\"screen-reader-text\">Episode 13:  The 7 Elements of a Legacy Brand Voice<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":4762,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-4757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Episode 13: The 7 Elements of a Legacy Brand Voice - Your Legacy Brand<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\/episode-13\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Episode 13: The 7 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