{"id":5409,"date":"2022-07-11T06:00:03","date_gmt":"2022-07-11T06:00:03","guid":{"rendered":"https:\/\/yourlegacybrand.com\/wordpress\/staging\/?p=5409"},"modified":"2022-07-11T06:13:05","modified_gmt":"2022-07-11T06:13:05","slug":"episode-16","status":"publish","type":"post","link":"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\/episode-16\/","title":{"rendered":"Episode 16:  How To Create Your Legacy Making Value Statement"},"content":{"rendered":"\n<p><\/p>\n\n\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">&#8220;A brand&#8217;s strength is built on its determination to promote its own distinctive values and mission.&#8221; \u2014 <strong>Jean-Noel Kapferer<\/strong><\/span><\/p>\n<p>\u00a0<\/p>\n<p style=\"text-align: center;\"><strong>LISTEN TO THE EPISODE BELOW<\/strong><\/p>\n<p>\u00a0<\/p>\n<p><iframe style=\"width: 100%; max-width: 900px; height: 35px; border: 0; overflow: hidden;\" src=\"https:\/\/podcasts.helloaudio.fm\/player?episodeId=9cb72ac7-4f00-4f52-afc3-eba033864395&amp;code=EghvUBh78G&amp;simple=true\" height=\"35\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>\u00a0<\/p>\n<p style=\"text-align: center;\"><span style=\"text-decoration: underline;\"><a href=\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/wp-content\/uploads\/2022\/07\/Legacy-Lounge_Season-1_Episode-16_Transription.docx.pdf\"><em><strong>Read the full transcription.<\/strong><\/em><\/a><\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Are you ready to create some values that feel truly aligned and congruent with your business and lifestyle? Values that will actually attract the perfect clients that you can\u2019t wait to work with and that are craving to work with you?<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">I hope so, because in today\u2019s episode of The Legacy Lounge Podcast I\u2019m walking you through my tried and true process to create your very own, totally unique and personalized value statement that you\u2019ll end up hanging on your wall.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">(No, really. Printing out your value statement and placing it somewhere visible is a real step in this process.)<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">I know that value work is not as exciting as other branding processes, BUT it is some of the most important work that you can ever do for your brand and for yourself.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Trust me on this. There\u2019s data to back me up (I lay it all out for you in the episode), and even a few personal anecdotes!<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">So, I want you to take out a pen and paper and get ready to work. This is not the episode where you can passively listen and learn. This is an episode where we are implementing so that you can experience growth and change in your business faster than you ever thought possible.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">And not fast in a chaotic way, fast in a you\u2019re-in-a-flow kind of way.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Sound good? Here\u2019s what we\u2019re covering today:<\/span><\/p>\n<p>\u00a0<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">My tried and true method on how to create your own value statement ( I use this with all of my clients!)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The 5 key differentiating elements that brand values offer your business<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Why developing your values are imperative for business growth<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The \u201cS\u2019 Method for targeting the exact words you need to use in your value statement to make it stand out and impactful<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to avoid creating corporate &#8211; style value statements that just collect dust on a shelf\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">All the ways your value statement can get to work for you to help you achieve your loftiest goals<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2026and so much more!<\/span><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">My biggest and brand &#8211; nerdiest hope after you listen to this episode is that you\u2019ll share your value statement with me!\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">And if you feel like you need a little more support in building your brand foundations and establishing clear values, the early bird application is open for my next cohort of the Legacy Brand Foundations program \u2014 we start in September and I\u2019d love to have you there.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\"><strong>Favorite quotes from this episode:<\/strong><\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">\u201cI actually had chosen the value of hard work for my business, which caused me to work so hard that I almost died.\u201d \u2014 <strong>Tiffany Neuman<\/strong><\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">\u201cWhat does integrity mean anyways?\u201d \u2014 <strong>TN<\/strong><\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">\u201cYour values have to come from you internally, not from some external force.\u201d \u2014 <strong>TN<\/strong><\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">\u201cYour brand should do the heavy lifting of your marketing for you.\u201d \u2014 <strong>TN<\/strong><\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">\u201cThese values not only guide\u00a0 you, they guide your team, they guide your clients&#8230;they&#8217;re guiding everything.\u201d \u2014 <strong>TN<\/strong><\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">\u201cRemember that a brand is a living, breathing entity\u201d \u2014 <strong>TN<\/strong><\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">\u201cEducation is not implementation.\u201d \u2014<\/span><\/p>\n<p>\u00a0<\/p>\n<p><strong>Links Mentioned In This Episode:<\/strong><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/drive.google.com\/file\/d\/1gsD2kwuZBmLtu5zNpuh_8oav4yF5F_fo\/view?usp=sharing\"><span style=\"font-weight: 400;\">List of Values<\/span><\/a><\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/earlybird\/\"><span style=\"font-weight: 400;\">Learn more about Legacy Brand Foundations\u00a0<\/span><\/a><\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/earlybird\/\"><span style=\"font-weight: 400;\">Early Bird application for the next Legacy Brand Foundations cohort<\/span><\/a><\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Rate, Review, and Follow on Your Favorite Platform!<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">If you loved this episode, <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/legacy-lounge-podcast-with-tiffany-neuman\/id1618299234\"><span style=\"font-weight: 400;\">leave us a review<\/span><\/a><\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">And always make sure you\u2019re following the podcast so you never miss an episode. <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/legacy-lounge-podcast-with-tiffany-neuman\/id1618299234%20https:\/\/podcasts.apple.com\/us\/podcast\/legacy-lounge-podcast-with-tiffany-neuman\/id1618299234\"><span style=\"font-weight: 400;\">Follow now<\/span><\/a>!<\/span><\/p>\n<p>\u00a0<\/p>\n\n\n<br>\n<br>\n\n\n\n<p class=\"has-text-align-center\"><strong>OTHER WAYS TO ENJOY THIS POST:<\/strong><\/p>\n\n\n\n<br>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-outline has-extra-small-font-size is-style-outline--2\"><a class=\"wp-block-button__link\" href=\"https:\/\/tneuman.kartra.com\/page\/Roh46\" style=\"border-radius:63px\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>EMAIL ME NEW EPISODES<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons alignwide is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-outline has-extra-small-font-size is-style-outline--3\"><a class=\"wp-block-button__link\" href=\"https:\/\/open.spotify.com\/episode\/2bJTzDlyqKw8bkNZaQJN4B\" style=\"border-radius:65px\" target=\"_blank\" rel=\"noreferrer noopener\">LISTEN ON SPOTIFY<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-outline has-extra-small-font-size is-style-outline--4\"><a class=\"wp-block-button__link\" href=\"https:\/\/music.amazon.com\/podcasts\/dddbc3e8-2190-4ca3-b820-14ebfcb8431a\/episodes\/56477b8a-05a1-4e43-b6ec-ac404ecb36fb\/legacy-lounge-podcast-with-tiffany-neuman-how-to-create-your-legacy-making-value-statement\" style=\"border-radius:65px\" target=\"_blank\" rel=\"noreferrer noopener\">LISTEN ON AMAZON MUSIC<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons alignwide is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-outline has-extra-small-font-size is-style-outline--5\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.stitcher.com\/show\/legacy-lounge-podcast-with-tiffany-neuman\/episode\/how-to-create-your-legacy-making-value-statement-204768822\" style=\"border-radius:65px\" target=\"_blank\" rel=\"noreferrer noopener\">LISTEN ON STITCHER<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-outline has-extra-small-font-size is-style-outline--6\"><a class=\"wp-block-button__link\" href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9wb2RjYXN0cy5oZWxsb2F1ZGlvLmZtL3BvZGNhc3QvOTkxMTg3MDItM2MzYS00MGYwLTkyZjEtYjYxNTgzNDM3MmY3L0VnaHZVQmg3OEc\/episode\/OWNiNzJhYzctNGYwMC00ZjUyLWFmYzMtZWJhMDMzODY0Mzk1X0VnaHZVQmg3OEc?sa=X&amp;ved=0CAUQkfYCahcKEwiQtY-SjvD4AhUAAAAAHQAAAAAQAQ\" style=\"border-radius:65px\" target=\"_blank\" rel=\"noreferrer noopener\">LISTEN ON GOOGLE<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons alignwide is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-outline has-extra-small-font-size is-style-outline--7\"><a class=\"wp-block-button__link\" href=\"https:\/\/podcasts.apple.com\/us\/podcast\/how-to-create-your-legacy-making-value-statement\/id1618299234?i=1000569484505\" style=\"border-radius:65px\" target=\"_blank\" rel=\"noreferrer noopener\">LISTEN ON APPLE<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-outline has-extra-small-font-size is-style-outline--8\"><a class=\"wp-block-button__link\" href=\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/wp-content\/uploads\/2022\/07\/Legacy-Lounge_Season-1_Episode-16_Transription.docx.pdf\" style=\"border-radius:65px\" target=\"_blank\" rel=\"noreferrer noopener\">VIEW FULL TRANSCRIPTION<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;A brand&#8217;s strength is built on its determination to promote its own distinctive values and mission.&#8221; \u2014 Jean-Noel Kapferer \u00a0 LISTEN TO THE EPISODE BELOW \u00a0 \u00a0 Read the full transcription. \u00a0 Are you ready to create some values that feel truly aligned and congruent with your business and lifestyle? Values that will actually attract&hellip; <a class=\"more-link\" href=\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\/episode-16\/\">Continue reading <span class=\"screen-reader-text\">Episode 16:  How To Create Your Legacy Making Value Statement<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":5410,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-5409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Episode 16: How To Create Your Legacy Making Value Statement - Your Legacy Brand<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\/episode-16\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Episode 16: How To Create Your Legacy Making Value Statement - Your Legacy Brand\" \/>\n<meta property=\"og:description\" content=\"&#8220;A brand&#8217;s strength is built on its determination to promote its own distinctive values and mission.&#8221; \u2014 Jean-Noel Kapferer \u00a0 LISTEN TO THE EPISODE BELOW \u00a0 \u00a0 Read the full transcription. \u00a0 Are you ready to create some values that feel truly aligned and congruent with your business and lifestyle? 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