{"id":6123,"date":"2022-09-12T05:53:38","date_gmt":"2022-09-12T05:53:38","guid":{"rendered":"https:\/\/yourlegacybrand.com\/wordpress\/staging\/?p=6123"},"modified":"2022-09-12T06:01:42","modified_gmt":"2022-09-12T06:01:42","slug":"episode-25","status":"publish","type":"post","link":"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\/episode-25\/","title":{"rendered":"Episode 25:  Seven Steps To Achieving Brand Clarity"},"content":{"rendered":"<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u201cClarity within leads to clarity without.\u201d \u2014 <strong>David Dillard-Wright<\/strong><\/span><\/p>\n\n&nbsp;\n\n<p style=\"text-align: center;\"><strong>LISTEN TO THE EPISODE BELOW<\/strong><\/p>\n\n&nbsp;\n\n<p><iframe style=\"width: 100%; max-width: 900px; height: 35px; border: 0; overflow: hidden;\" src=\"https:\/\/podcasts.helloaudio.fm\/player?episodeId=203e1372-8081-4c01-bf8b-f2036059af49&amp;code=EghvUBh78G&amp;simple=true\" height=\"35\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n\n&nbsp;\n\n<p style=\"text-align: center;\"><span style=\"text-decoration: underline;\"><a href=\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/wp-content\/uploads\/2022\/09\/Legacy-Lounge_Season-1_Episode-25_Transcription.docx.pdf\" target=\"_blank\" rel=\"noopener\"><em><strong>Read the full transcription.<\/strong><\/em><\/a><\/span><\/p>\n\n&nbsp;\n\n<p><span style=\"font-weight: 400;\">I have a question for you: how long does it take you to describe what you do?\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Can you wrap up who you are, what you offer, and why someone needs you in a nice little package complete with a figurative bow?<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Or, do you stumble on your words and string together a sentence of words that kind of scratches the surface of what your business does for your clients?<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">If you align more with the first situation, I want to hear it! (I\u2019m a big fan of someone who can succinctly state why they\u2019re on this planet!)<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">If you align more with the second situation, have no fear! This is a completely normal occurrence.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s hard to talk about ourselves, what we do, why we do it, and how we do it. Coming up with a clear, enticing, and snappy way to communicate your whole life and business story is no small task, even if the product of it might be!\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">And want to know what\u2019s even worse than not being able to easily describe what you do so other people (and potential clients) can understand?\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Not being able to land clients. Because if you can\u2019t describe what you do, how do you expect them to understand how your work can positively impact them?\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s a big deal! And that\u2019s why I feel so strongly about what I\u2019m covering in this episode of The Legacy Lounge Podcast:<\/span><\/p>\n<p>\u00a0<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">My tried and true method that will help you talk about your WHY with ease so that you can live a Legacy and make an impact<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">My super secret seven steps to achieving brand clarity that will help you build a recognizable brand that I\u2019ve never shared publicly before<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">My controversial opinion on client avatars and why they\u2019re limiting your potential<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The one thing you CAN NOT skip over when developing a brand<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The connection between the Hero\u2019s Journey and your brand story (it\u2019s not what you think)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to achieve your goals faster than you ever thought possible<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The best way to increase your confidence in your business and your services<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2026and so much more!<\/span><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re totally excited about doing the deep work it takes to gain clarity in your brand and business, I want to extend the invitation to you to attend my Brand Clarity Workshop on September 14 or 16!\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">I only host this workshop a few times a year for business owners and entrepreneurs who are tired of not knowing why their growth is stalled or are lost in the sea of advice from fellow entrepreneurs and online marketing gurus.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">I get it, it\u2019s a lot to take in but there is a clear path forward for your brand and business \u2014 and you are the hero who can unlock it, I\u2019m just offering to be your guide along the way. \ud83d\ude09<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">So, if you\u2019re ready to gain clarity once and for all \u2014 no gimmicks or false promises here! \u2014 <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/brand-clarity-workshop\/\"><span style=\"font-weight: 400;\">RSVP to attend my totally free Brand Clarity Workshop<\/span><\/a><\/span><span style=\"font-weight: 400;\">. See you there!<\/span><\/p>\n<p>\u00a0<\/p>\n<p><strong>Favorite quotes from this episode:<\/strong><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">\u201cIf you don&#8217;t communicate how you&#8217;re different clearly and succinctly, your ideal audience won&#8217;t be able to understand where you&#8217;re coming from.\u201d \u2014 <strong>Tiffany Neuman<\/strong><\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">\u201cAs humans, we are meant to align with people who share the same values with us.\u201d \u2014 <strong>TN<\/strong><\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">\u201cYour brand creates a context for everything else in your business.\u201d \u2014 <strong>TN<\/strong><\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe always evolve. We always pivot. You&#8217;re allowed to change your plan.\u201d \u2014 <strong>TN<\/strong><\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">\u201cYou have to be very clear and succinct of what you&#8217;re offering, who you&#8217;re offering that for. So people are nodding their head yes and getting excited to work with you\u201d \u2014 <strong>TN<\/strong><\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">\u201cI don&#8217;t even talk about the colors and the fonts until everything else is in place\u201d \u2014 <strong>TN<\/strong><\/span><\/p>\n<p>\u00a0<\/p>\n<p><strong>Links Mentioned In This Episode:<\/strong><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/brand-clarity-workshop\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">RSVP for the Brand Clarity Workshop NOW, for free!<\/span><\/a><\/span><\/p>\n<p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\/episode-18\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Previous Episodes<\/span><\/a><\/span><span style=\"font-weight: 400;\"> on Values<\/span><\/p>\n<p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\/episode-24\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Last Week\u2019s Episode on Brand Clarity<\/span><\/a><\/span><\/p>\n<p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/tneuman.kartra.com\/page\/2022-guide\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Download the Turn Uncertainty Into Opportunity report NOW, for free!<\/span><\/a><\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Rate, Review, and Follow on Your Favorite Platform!<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">If you loved this episode, <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/legacy-lounge-podcast-with-tiffany-neuman\/id1618299234\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">leave us a review<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/span><\/p>\n<p><br \/><span style=\"font-weight: 400;\">And always make sure you\u2019re following the podcast so you never miss an episode. <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/legacy-lounge-podcast-with-tiffany-neuman\/id1618299234%20https:\/\/podcasts.apple.com\/us\/podcast\/legacy-lounge-podcast-with-tiffany-neuman\/id1618299234\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Follow now!<\/span><\/a><\/span><\/p>\n\n\n<br>\n<br>\n\n\n\n<p class=\"has-text-align-center\"><strong>OTHER WAYS TO ENJOY THIS POST:<\/strong><\/p>\n\n\n\n<br>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-outline has-extra-small-font-size is-style-outline--2\"><a class=\"wp-block-button__link\" href=\"https:\/\/tneuman.kartra.com\/page\/Roh46\" style=\"border-radius:63px\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>EMAIL ME NEW EPISODES<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons alignwide is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-outline has-extra-small-font-size is-style-outline--3\"><a class=\"wp-block-button__link\" href=\"https:\/\/open.spotify.com\/episode\/30IdTW3Ur3wjMLchTIwo8E\" style=\"border-radius:65px\" target=\"_blank\" rel=\"noreferrer noopener\">LISTEN ON SPOTIFY<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-outline has-extra-small-font-size is-style-outline--4\"><a class=\"wp-block-button__link\" href=\"https:\/\/music.amazon.com\/podcasts\/dddbc3e8-2190-4ca3-b820-14ebfcb8431a\/episodes\/5455fd55-e1c5-491f-8822-3b27fe4dbbe3\/legacy-lounge-podcast-with-tiffany-neuman-seven-steps-to-achieving-brand-clarity\" style=\"border-radius:65px\" target=\"_blank\" rel=\"noreferrer noopener\">LISTEN ON AMAZON MUSIC<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons alignwide is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-outline has-extra-small-font-size is-style-outline--5\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.stitcher.com\/show\/legacy-lounge-podcast-with-tiffany-neuman\/episode\/seven-steps-to-achieving-brand-clarity-206635843\" style=\"border-radius:65px\" target=\"_blank\" rel=\"noreferrer noopener\">LISTEN ON STITCHER<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-outline has-extra-small-font-size is-style-outline--6\"><a class=\"wp-block-button__link\" href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9wb2RjYXN0cy5oZWxsb2F1ZGlvLmZtL3BvZGNhc3QvOTkxMTg3MDItM2MzYS00MGYwLTkyZjEtYjYxNTgzNDM3MmY3L0VnaHZVQmg3OEc\" style=\"border-radius:65px\" target=\"_blank\" rel=\"noreferrer noopener\">LISTEN ON GOOGLE<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons alignwide is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-outline has-extra-small-font-size is-style-outline--7\"><a class=\"wp-block-button__link\" href=\"https:\/\/podcasts.apple.com\/us\/podcast\/seven-steps-to-achieving-brand-clarity\/id1618299234?i=1000579153381\" style=\"border-radius:65px\" target=\"_blank\" rel=\"noreferrer noopener\">LISTEN ON APPLE<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-outline has-extra-small-font-size is-style-outline--8\"><a class=\"wp-block-button__link\" href=\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/wp-content\/uploads\/2022\/09\/Legacy-Lounge_Season-1_Episode-25_Transcription.docx.pdf\" style=\"border-radius:65px\" target=\"_blank\" rel=\"noreferrer noopener\">VIEW FULL TRANSCRIPTION<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u201cClarity within leads to clarity without.\u201d \u2014 David Dillard-Wright &nbsp; LISTEN TO THE EPISODE BELOW &nbsp; &nbsp; Read the full transcription. &nbsp; I have a question for you: how long does it take you to describe what you do?\u00a0 \u00a0 Can you wrap up who you are, what you offer, and why someone needs you&hellip; <a class=\"more-link\" href=\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\/episode-25\/\">Continue reading <span class=\"screen-reader-text\">Episode 25:  Seven Steps To Achieving Brand Clarity<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":6124,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-6123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Episode 25: Seven Steps To Achieving Brand Clarity - Your Legacy Brand<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\/episode-25\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Episode 25: Seven Steps To Achieving Brand Clarity - Your Legacy Brand\" \/>\n<meta property=\"og:description\" content=\"\u201cClarity within leads to clarity without.\u201d \u2014 David Dillard-Wright &nbsp; LISTEN TO THE EPISODE BELOW &nbsp; &nbsp; Read the full transcription. &nbsp; I have a question for you: how long does it take you to describe what you do?\u00a0 \u00a0 Can you wrap up who you are, what you offer, and why someone needs you&hellip; Continue reading Episode 25: Seven Steps To Achieving Brand Clarity\" \/>\n<meta property=\"og:url\" content=\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\/episode-25\/\" \/>\n<meta property=\"og:site_name\" content=\"Your Legacy Brand\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-12T05:53:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-12T06:01:42+00:00\" \/>\n<meta property=\"og:image\" 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