{"id":6314,"date":"2022-10-03T06:31:57","date_gmt":"2022-10-03T06:31:57","guid":{"rendered":"https:\/\/yourlegacybrand.com\/wordpress\/staging\/?p=6314"},"modified":"2022-10-17T06:01:07","modified_gmt":"2022-10-17T06:01:07","slug":"episode-28","status":"publish","type":"post","link":"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\/episode-28\/","title":{"rendered":"Episode 28:  What Type of Brand do You Have?"},"content":{"rendered":"<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">&#8220;A great leader is one who knows the way, goes the way, and shows the way.&#8221; \u2014 <strong>John C. Maxwell.<\/strong><\/span><\/p>\n<p><\/p>\n<p style=\"text-align: center;\"><strong>LISTEN TO THE EPISODE BELOW<\/strong><\/p>\n<p><\/p>\n<p><iframe style=\"width: 100%; max-width: 900px; height: 35px; border: 0; overflow: hidden;\" src=\"https:\/\/podcasts.helloaudio.fm\/player?episodeId=65d5649a-4618-4870-80c5-2270e3787e99&amp;code=EghvUBh78G&amp;simple=true\" height=\"35\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p><\/p>\n<p style=\"text-align: center;\"><span style=\"text-decoration: underline;\"><a href=\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/wp-content\/uploads\/2022\/10\/Legacy-Lounge_Season-1_Episode-28_Transcription.docx.pdf\" target=\"_blank\" rel=\"noopener\"><em><strong>Read the full transcription.<\/strong><\/em><\/a><\/span><\/p>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">Branding. Personal Branding. Business Branding. Thought Leadership Branding.&nbsp;<\/span><\/p>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019m sure you\u2019re familiar with at least one, if not all, of these terms.&nbsp;<\/span><\/p>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">The topic of branding has become one of the most common in the entrepreneurship and online business world. And for good reason!&nbsp;<\/span><\/p>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">Brands help establish a business\u2019s place within an industry.&nbsp;<\/span><\/p>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">And I hate to break it to you, but whether or not you\u2019re aware of it, you have a brand.&nbsp;<\/span><\/p>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">But just what kind of brand do you have now? And what type of brand might actually serve your and your business better now and in the future?&nbsp;<\/span><\/p>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019ve been asking yourself, \u201cwhat is my personal brand and do I actually need one?\u201d<\/span><\/p>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s what I\u2019m breaking down for you in today\u2019s 16 &#8211; minute episode of The Legacy Lounge podcast. We\u2019re talking all about:<\/span><\/p>\n<p><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clearing the air and defining what a personal brand actually is<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The easiest way to discover your existing personal brand (it\u2019s not what you\u2019re thinking)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Legendary examples of personal brands that are worth billions to inspire you<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Defining thought leadership and the difference between a personal brand and a thought leadership brand<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The difference between a thought leader and an influencer<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Concrete examples of legendary thought leadership brands to inspire your branding journey<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to become a thought leader 10 times faster by increasing your credibility online and in business<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2026and so much more!<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Stay tuned in for the next episode where I\u2019m laying out my top ten reasons why creating a thought leadership brand is more important than ever before!<\/span><\/p>\n<p><\/p>\n<p><strong>Favorite quotes from this episode:<\/strong><\/p>\n<h3><span style=\"font-weight: 400;\">&nbsp;<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u201cWhether you know it or not, you already have a personal brand.\u201d \u2014 <strong>Tiffany Neuman<\/strong><\/span><\/p>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">\u201cDo you want to allow your online reputation to take on a life of its own or do you want to control the narrative?\u201d \u2014 <strong>TN<\/strong><\/span><\/p>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">\u201c&#8221;Too many companies want their brands to reflect some idealized, perfected image of themselves. As a consequence, their brands acquire no texture, no character, and no trust.\u201d \u2014 <strong>Richard Branson<\/strong><\/span><\/p>\n<p><\/p>\n<p><strong>Links Mentioned In This Episode:<\/strong><\/p>\n<p><\/p>\n<p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Previous Episodes<\/span><\/a><\/span><\/p>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">Rate, Review, and Follow on Your Favorite Platform!<\/span><\/p>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">If you loved this episode, <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/legacy-lounge-podcast-with-tiffany-neuman\/id1618299234\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">leave us a review<\/span><\/a><\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">And always make sure you\u2019re following the podcast so you never miss an episode. <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/legacy-lounge-podcast-with-tiffany-neuman\/id1618299234%20https:\/\/podcasts.apple.com\/us\/podcast\/legacy-lounge-podcast-with-tiffany-neuman\/id1618299234\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Follow now!<\/span><\/a><\/span><\/p>\n\n\n<br>\n<br>\n\n\n\n<p class=\"has-text-align-center\"><strong>OTHER WAYS TO ENJOY THIS POST:<\/strong><\/p>\n\n\n\n<br>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-outline has-extra-small-font-size is-style-outline--2\"><a class=\"wp-block-button__link\" href=\"https:\/\/tneuman.kartra.com\/page\/Roh46\" style=\"border-radius:63px\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>EMAIL ME NEW EPISODES<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons alignwide is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-outline has-extra-small-font-size is-style-outline--3\"><a class=\"wp-block-button__link\" href=\"https:\/\/open.spotify.com\/episode\/1RyGrHhJD55hS9Czm9zKRO\" style=\"border-radius:65px\" target=\"_blank\" rel=\"noreferrer noopener\">LISTEN ON SPOTIFY<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-outline has-extra-small-font-size is-style-outline--4\"><a class=\"wp-block-button__link\" href=\"https:\/\/music.amazon.com\/podcasts\/dddbc3e8-2190-4ca3-b820-14ebfcb8431a\/episodes\/d6efc365-d2a4-4413-9e20-1fcabc3600b1\/legacy-lounge-podcast-with-tiffany-neuman-what-type-of-brand-do-you-have\" style=\"border-radius:65px\" target=\"_blank\" rel=\"noreferrer noopener\">LISTEN ON AMAZON MUSIC<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons alignwide is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-outline has-extra-small-font-size is-style-outline--5\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.stitcher.com\/show\/legacy-lounge-podcast-with-tiffany-neuman\/episode\/what-type-of-brand-do-you-have-207249340\" style=\"border-radius:65px\" target=\"_blank\" rel=\"noreferrer noopener\">LISTEN ON STITCHER<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-outline has-extra-small-font-size is-style-outline--6\"><a class=\"wp-block-button__link\" href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9wb2RjYXN0cy5oZWxsb2F1ZGlvLmZtL3BvZGNhc3QvOTkxMTg3MDItM2MzYS00MGYwLTkyZjEtYjYxNTgzNDM3MmY3L0VnaHZVQmg3OEc\" style=\"border-radius:65px\" target=\"_blank\" rel=\"noreferrer noopener\">LISTEN ON GOOGLE<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons alignwide is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-outline has-extra-small-font-size is-style-outline--7\"><a class=\"wp-block-button__link\" href=\"https:\/\/podcasts.apple.com\/us\/podcast\/what-type-of-brand-do-you-have\/id1618299234?i=1000581348609\" style=\"border-radius:65px\" target=\"_blank\" rel=\"noreferrer noopener\">LISTEN ON APPLE<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-outline has-extra-small-font-size is-style-outline--8\"><a class=\"wp-block-button__link\" href=\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/wp-content\/uploads\/2022\/10\/Legacy-Lounge_Season-1_Episode-28_Transcription.docx.pdf\" style=\"border-radius:65px\" target=\"_blank\" rel=\"noreferrer noopener\">VIEW FULL TRANSCRIPTION<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;A great leader is one who knows the way, goes the way, and shows the way.&#8221; \u2014 John C. Maxwell. LISTEN TO THE EPISODE BELOW Read the full transcription. Branding. Personal Branding. Business Branding. Thought Leadership Branding.&nbsp; I\u2019m sure you\u2019re familiar with at least one, if not all, of these terms.&nbsp; The topic of branding&hellip; <a class=\"more-link\" href=\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\/episode-28\/\">Continue reading <span class=\"screen-reader-text\">Episode 28:  What Type of Brand do You Have?<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":6315,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-6314","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Episode 28: What Type of Brand do You Have? - Your Legacy Brand<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\/episode-28\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Episode 28: What Type of Brand do You Have? - Your Legacy Brand\" \/>\n<meta property=\"og:description\" content=\"&#8220;A great leader is one who knows the way, goes the way, and shows the way.&#8221; \u2014 John C. Maxwell. LISTEN TO THE EPISODE BELOW Read the full transcription. Branding. Personal Branding. Business Branding. Thought Leadership Branding.&nbsp; I\u2019m sure you\u2019re familiar with at least one, if not all, of these terms.&nbsp; The topic of branding&hellip; Continue reading Episode 28: What Type of Brand do You Have?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\/episode-28\/\" \/>\n<meta property=\"og:site_name\" content=\"Your Legacy Brand\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-03T06:31:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-17T06:01:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/wp-content\/uploads\/2022\/10\/Copy-of-Tiffany-Podcast-thumbnails-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jave\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jave\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\/episode-28\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\/episode-28\/\"},\"author\":{\"name\":\"Jave\",\"@id\":\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/#\/schema\/person\/0b3376dd95bb1edd35d17323de59b968\"},\"headline\":\"Episode 28: What Type of Brand do You Have?\",\"datePublished\":\"2022-10-03T06:31:57+00:00\",\"dateModified\":\"2022-10-17T06:01:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\/episode-28\/\"},\"wordCount\":456,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/#organization\"},\"articleSection\":[\"Podcast\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\/episode-28\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\/episode-28\/\",\"url\":\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\/episode-28\/\",\"name\":\"Episode 28: What Type of Brand do You Have? 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Maxwell. LISTEN TO THE EPISODE BELOW Read the full transcription. Branding. Personal Branding. Business Branding. 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