{"id":6326,"date":"2022-10-10T06:26:36","date_gmt":"2022-10-10T06:26:36","guid":{"rendered":"https:\/\/yourlegacybrand.com\/wordpress\/staging\/?p=6326"},"modified":"2022-10-17T06:00:40","modified_gmt":"2022-10-17T06:00:40","slug":"episode-29","status":"publish","type":"post","link":"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\/episode-29\/","title":{"rendered":"Episode 29:  10 Reasons Why You Need A Thought Leadership Brand Strategy"},"content":{"rendered":"\n<p><\/p>\n\n\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">&#8220;A great leader is one who knows the way, goes the way, and shows the way.&#8221; \u2014 <strong>John C. Maxwell<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><strong>LISTEN TO THE EPISODE BELOW<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><iframe style=\"width: 100%; max-width: 900px; height: 35px; border: 0; overflow: hidden;\" src=\"https:\/\/podcasts.helloaudio.fm\/player?episodeId=11771295-72c2-41aa-9bdc-ac683d61fd64&amp;code=EghvUBh78G&amp;simple=true\" height=\"35\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><em><strong><span style=\"text-decoration: underline;\"><a href=\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/wp-content\/uploads\/2022\/10\/Legacy-Lounge_Season-1_Episode-29_Transcription.docx.pdf\" target=\"_blank\" rel=\"noopener\">Read the full transcription<\/a><\/span>.<\/strong><\/em><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">I\u2019m definitely into the idea of manifestation and believe that like attracts like.&nbsp;<\/span><\/p>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">But what I\u2019m not into is the idea of just sitting on the couch and meditating on business success will make it a reality.<\/span><\/p>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">To achieve business success and make an impact on the world you need to take action.<\/span><\/p>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">And most importantly? You need a strategy.&nbsp;<\/span><\/p>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">And in my opinion the most important strategy you can have? Of course, it\u2019s a brand strategy!<\/span><\/p>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">Not just any brand strategy, but a thought leadership brand strategy.&nbsp;<\/span><\/p>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">I can hear you asking, \u201cBut why?\u201d<\/span><\/p>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019m giving you 10 whole reasons why you need a thought leadership brand now more than ever before in this episode of The Legacy Lounge podcast! We\u2019re covering all of these topics and more:&nbsp;<\/span><\/p>\n<p><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">My very favorite reason why you need a thought leadership brand, like yesterday!&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The two habits that will help you become relatable as a thought leader&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Why the word control isn\u2019t always a bad thing, especially when it comes to your brand<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How a thought leadership brand can give you hours of your time back<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Another, much more powerful, way to think about your brand<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2026and so much more!<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">My hope is that this episode will get you excited about your brand strategy and where your brand could take you! Stay tuned in for the next episode where I share the actual steps to developing your own thought leader brand that becomes your legacy!<\/span><\/p>\n<p><\/p>\n<p><strong>Favorite quotes from this episode:<\/strong><\/p>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">\u201cYou will stay unknown unless you have a strategy to get people&#8217;s attention.\u201d \u2014 <strong>Tiffany Neuman<\/strong><\/span><\/p>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">\u201cPositioning yourself as a thought leader should be a goal to establish yourself as an authority and create name recognition\u201d \u2014 <strong>TN<\/strong><\/span><\/p>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">\u201cYou can&#8217;t just show up and post or share your brand story, you also have to provide the value.\u201d \u2014 <strong>TN<\/strong><\/span><\/p>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWhen you nourish relationships with the right people, you open up doors for positive interactions.\u201d \u2014 <strong>TN<\/strong><\/span><\/p>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThe fun part of creating a brand is you get to create your own rules.\u201d \u2014 <strong>TN<\/strong><\/span><\/p>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWhen you don\u2019t have an aligned brand, people will create their own perceptions, making it harder for you to build a true relationship with them.\u201d \u2014 <strong>TN<\/strong><\/span><\/p>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">\u201cConsistency is critical.\u201d \u2014 <strong>TN<\/strong><\/span><\/p>\n<p><\/p>\n<p><strong>Links Mentioned In This Episode:<\/strong><\/p>\n<p><\/p>\n<p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Previous Episodes<\/span><\/a><\/span><\/p>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">Rate, Review, and Follow on Your Favorite Platform!<\/span><\/p>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">If you loved this episode, <\/span><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/legacy-lounge-podcast-with-tiffany-neuman\/id1618299234\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">leave us a review<\/span><\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And always make sure you\u2019re following the podcast so you never miss an episode. <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/legacy-lounge-podcast-with-tiffany-neuman\/id1618299234%20https:\/\/podcasts.apple.com\/us\/podcast\/legacy-lounge-podcast-with-tiffany-neuman\/id1618299234\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Follow now<\/span><\/a><\/span><\/p>\n\n\n<br>\n<br>\n\n\n\n<p class=\"has-text-align-center\"><strong>OTHER WAYS TO ENJOY THIS POST:<\/strong><\/p>\n\n\n\n<br>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-outline has-extra-small-font-size is-style-outline--2\"><a class=\"wp-block-button__link\" href=\"https:\/\/tneuman.kartra.com\/page\/Roh46\" style=\"border-radius:63px\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>EMAIL ME NEW EPISODES<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons alignwide is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-outline has-extra-small-font-size is-style-outline--3\"><a class=\"wp-block-button__link\" href=\"https:\/\/open.spotify.com\/episode\/1m45YhhvcpZ6auRIoCV6ZU\" style=\"border-radius:65px\" target=\"_blank\" rel=\"noreferrer noopener\">LISTEN ON SPOTIFY<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-outline has-extra-small-font-size is-style-outline--4\"><a class=\"wp-block-button__link\" href=\"https:\/\/music.amazon.com\/podcasts\/dddbc3e8-2190-4ca3-b820-14ebfcb8431a\/episodes\/d63443f4-d97a-45f5-ba5b-560e2b7a9df7\/legacy-lounge-podcast-with-tiffany-neuman-10-reasons-why-you-need-a-thought-leadership-brand-strategy\" style=\"border-radius:65px\" target=\"_blank\" rel=\"noreferrer noopener\">LISTEN ON AMAZON MUSIC<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons alignwide is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-outline has-extra-small-font-size is-style-outline--5\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.stitcher.com\/show\/legacy-lounge-podcast-with-tiffany-neuman\/episode\/10-reasons-why-you-need-a-thought-leadership-brand-strategy-207451977\" style=\"border-radius:65px\" target=\"_blank\" rel=\"noreferrer noopener\">LISTEN ON STITCHER<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-outline has-extra-small-font-size is-style-outline--6\"><a class=\"wp-block-button__link\" href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9wb2RjYXN0cy5oZWxsb2F1ZGlvLmZtL3BvZGNhc3QvOTkxMTg3MDItM2MzYS00MGYwLTkyZjEtYjYxNTgzNDM3MmY3L0VnaHZVQmg3OEc\" style=\"border-radius:65px\" target=\"_blank\" rel=\"noreferrer noopener\">LISTEN ON GOOGLE<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons alignwide is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-outline has-extra-small-font-size is-style-outline--7\"><a class=\"wp-block-button__link\" href=\"https:\/\/podcasts.apple.com\/us\/podcast\/10-reasons-why-you-need-a-thought-leadership-brand-strategy\/id1618299234?i=1000582106232\" style=\"border-radius:65px\" target=\"_blank\" rel=\"noreferrer noopener\">LISTEN ON APPLE<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-outline has-extra-small-font-size is-style-outline--8\"><a class=\"wp-block-button__link\" href=\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/wp-content\/uploads\/2022\/10\/Legacy-Lounge_Season-1_Episode-29_Transcription.docx.pdf\" style=\"border-radius:65px\" target=\"_blank\" rel=\"noreferrer noopener\">VIEW FULL TRANSCRIPTION<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;A great leader is one who knows the way, goes the way, and shows the way.&#8221; \u2014 John C. Maxwell &nbsp; LISTEN TO THE EPISODE BELOW &nbsp; &nbsp; Read the full transcription. &nbsp; I\u2019m definitely into the idea of manifestation and believe that like attracts like.&nbsp; But what I\u2019m not into is the idea of&hellip; <a class=\"more-link\" href=\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\/episode-29\/\">Continue reading <span class=\"screen-reader-text\">Episode 29:  10 Reasons Why You Need A Thought Leadership Brand Strategy<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":6327,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-6326","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Episode 29: 10 Reasons Why You Need A Thought Leadership Brand Strategy - Your Legacy Brand<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\/episode-29\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Episode 29: 10 Reasons Why You Need A Thought Leadership Brand Strategy - Your Legacy Brand\" \/>\n<meta property=\"og:description\" content=\"&#8220;A great leader is one who knows the way, goes the way, and shows the way.&#8221; \u2014 John C. Maxwell &nbsp; LISTEN TO THE EPISODE BELOW &nbsp; &nbsp; Read the full transcription. &nbsp; I\u2019m definitely into the idea of manifestation and believe that like attracts like.&nbsp; But what I\u2019m not into is the idea of&hellip; Continue reading Episode 29: 10 Reasons Why You Need A Thought Leadership Brand Strategy\" \/>\n<meta property=\"og:url\" content=\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\/episode-29\/\" \/>\n<meta property=\"og:site_name\" content=\"Your Legacy Brand\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-10T06:26:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-17T06:00:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/wp-content\/uploads\/2022\/10\/Copy-of-Tiffany-Podcast-thumbnails-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jave\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jave\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\/episode-29\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\/episode-29\/\"},\"author\":{\"name\":\"Jave\",\"@id\":\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/#\/schema\/person\/0b3376dd95bb1edd35d17323de59b968\"},\"headline\":\"Episode 29: 10 Reasons Why You Need A Thought Leadership Brand Strategy\",\"datePublished\":\"2022-10-10T06:26:36+00:00\",\"dateModified\":\"2022-10-17T06:00:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\/episode-29\/\"},\"wordCount\":490,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/#organization\"},\"articleSection\":[\"Podcast\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\/episode-29\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\/episode-29\/\",\"url\":\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\/episode-29\/\",\"name\":\"Episode 29: 10 Reasons Why You Need A Thought Leadership Brand Strategy - 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