{"id":6715,"date":"2022-11-14T06:54:36","date_gmt":"2022-11-14T06:54:36","guid":{"rendered":"https:\/\/yourlegacybrand.com\/wordpress\/staging\/?p=6715"},"modified":"2022-11-14T06:56:00","modified_gmt":"2022-11-14T06:56:00","slug":"episode-34","status":"publish","type":"post","link":"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\/episode-34\/","title":{"rendered":"Episode 34:   Discover the difference between a personal story and a brand story"},"content":{"rendered":"<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">&#8220;If you don&#8217;t give the market the story to talk about, they will define it for you.&#8221; \u2014 <strong>David Breyer<\/strong><\/span><\/p>\n\n&nbsp;\n\n<p style=\"text-align: center;\"><strong>LISTEN TO THE EPISODE BELOW<\/strong><\/p>\n\n&nbsp;\n\n<p><iframe style=\"width: 100%; max-width: 900px; height: 35px; border: 0; overflow: hidden;\" src=\"https:\/\/podcasts.helloaudio.fm\/player?episodeId=fdf4b02a-f5bb-4d6a-83db-5812b3d87a78&amp;code=EghvUBh78G&amp;simple=true\" height=\"35\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n\n&nbsp;\n\n<p style=\"text-align: center;\"><span style=\"text-decoration: underline;\"><a href=\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/wp-content\/uploads\/2022\/11\/Legacy-Lounge_Season-1_Episode-34_Transcription.docx.pdf\" target=\"_blank\" rel=\"noopener\"><em><strong>Read the full transcription.<\/strong><\/em><\/a><\/span><\/p>\n\n&nbsp;\n\n<div class=\"\" data-block=\"true\" data-editor=\"2pgem\" data-offset-key=\"788kl-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"788kl-0-0\"><span data-offset-key=\"788kl-0-0\">Are you ready to start creating a marketing message that will hook your audience and leave them wanting more?<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"2pgem\" data-offset-key=\"elgum-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"elgum-0-0\"><span data-offset-key=\"elgum-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"2pgem\" data-offset-key=\"e22e8-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"e22e8-0-0\"><span data-offset-key=\"e22e8-0-0\">Today, we\u2019re going back to the basics of messaging. Think you\u2019re beyond the basics? Think again, because if you\u2019re not mastering these fundamental steps then you\u2019re missing out on an opportunity to connect with your ideal audience and bring in leads who are excited to work with you.<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"2pgem\" data-offset-key=\"ck327-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"ck327-0-0\"><span data-offset-key=\"ck327-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"2pgem\" data-offset-key=\"cjvtf-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"cjvtf-0-0\"><span data-offset-key=\"cjvtf-0-0\">Messaging is one of the core brand identity elements that you simply can not afford to gloss over!<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"2pgem\" data-offset-key=\"3v64m-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"3v64m-0-0\"><span data-offset-key=\"3v64m-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"2pgem\" data-offset-key=\"999hq-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"999hq-0-0\"><strong>In this 20-minutes episode, I\u2019m packing a big messaging punch. You\u2019ll learn how to:<\/strong><\/div>\n<div data-offset-key=\"999hq-0-0\">\u00a0<\/div>\n<\/div>\n<ul class=\"public-DraftStyleDefault-ul\" data-offset-key=\"bo9po-0-0\">\n<li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-reset public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"2pgem\" data-offset-key=\"bo9po-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"bo9po-0-0\"><span data-offset-key=\"bo9po-0-0\">Answer the question, what is your personal brand?<\/span><\/div>\n<\/li>\n<li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"2pgem\" data-offset-key=\"dhrn9-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"dhrn9-0-0\"><span data-offset-key=\"dhrn9-0-0\">Understand the difference between a personal story and a brand story, and which one is more important for your business (it might surprise you!)<\/span><\/div>\n<\/li>\n<li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"2pgem\" data-offset-key=\"9dub7-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"9dub7-0-0\"><span data-offset-key=\"9dub7-0-0\">Assess whether or not your messaging efforts are strategic and effective<\/span><\/div>\n<\/li>\n<li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"2pgem\" data-offset-key=\"73qbk-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"73qbk-0-0\"><span data-offset-key=\"73qbk-0-0\">Begin to develop your own personal story and recognize how it can be powerful in your personal and business relationships<\/span><\/div>\n<\/li>\n<li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"2pgem\" data-offset-key=\"cmrkk-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"cmrkk-0-0\"><span data-offset-key=\"cmrkk-0-0\">Why discovering your why is the best place to begin your messaging strategy<\/span><\/div>\n<\/li>\n<li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"2pgem\" data-offset-key=\"1b80j-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1b80j-0-0\"><span data-offset-key=\"1b80j-0-0\">Understand the key elements of an incredible brand story and the steps to create yours<\/span><\/div>\n<\/li>\n<li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"2pgem\" data-offset-key=\"667d9-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"667d9-0-0\"><span data-offset-key=\"667d9-0-0\">Identify why brands like Starbucks, Apple, and Lululemon rose to the top of their industries<\/span><\/div>\n<\/li>\n<li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"2pgem\" data-offset-key=\"ad4a3-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"ad4a3-0-0\"><span data-offset-key=\"ad4a3-0-0\">Use the single brand communication strategy that enables you to tell your brand story easily and effortlessly<\/span><\/div>\n<\/li>\n<li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"2pgem\" data-offset-key=\"8gc7e-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"8gc7e-0-0\"><span data-offset-key=\"8gc7e-0-0\">Practical tips that you can start using today to move your brand message forward<\/span><\/div>\n<\/li>\n<li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"2pgem\" data-offset-key=\"en36h-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"en36h-0-0\"><span data-offset-key=\"en36h-0-0\">\u2026and so much more!<\/span><\/div>\n<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<div class=\"\" data-block=\"true\" data-editor=\"2pgem\" data-offset-key=\"ull4-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"ull4-0-0\"><span data-offset-key=\"ull4-0-0\">This is one where you\u2019ll want your pen at the ready because today, you can just consider me your personal brand strategist and consultant!<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"2pgem\" data-offset-key=\"6m0et-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"6m0et-0-0\"><span data-offset-key=\"6m0et-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"2pgem\" data-offset-key=\"ajf5t-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"ajf5t-0-0\"><strong>Favorite quotes from this episode:<\/strong><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"2pgem\" data-offset-key=\"dba86-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"dba86-0-0\"><span data-offset-key=\"dba86-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"2pgem\" data-offset-key=\"4g2vm-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"4g2vm-0-0\"><span data-offset-key=\"4g2vm-0-0\">\u201cWhat you say to your audience has the power to influence them and dramatically increase the power of your marketing.\u201d \u2014 <\/span><span data-offset-key=\"4g2vm-0-1\"><strong>Tiffany<\/strong> <strong>Neuman<\/strong><\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"2pgem\" data-offset-key=\"ti8l-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"ti8l-0-0\"><span data-offset-key=\"ti8l-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"2pgem\" data-offset-key=\"aatfh-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"aatfh-0-0\"><span data-offset-key=\"aatfh-0-0\">\u201cIt&#8217;s your job to give your potential clients a story to tell.\u201d \u2014 <\/span><strong>TN<\/strong><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"2pgem\" data-offset-key=\"cuq4g-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"cuq4g-0-0\"><span data-offset-key=\"cuq4g-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"2pgem\" data-offset-key=\"17fmq-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"17fmq-0-0\"><span data-offset-key=\"17fmq-0-0\">\u201cA brand story is not just a catchy tagline that&#8217;s pasted on a billboard, nor is it a 30 page manifesto. It&#8217;s a sweet spot in the middle. \u201d\u2014 <\/span><strong>TN<\/strong><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"2pgem\" data-offset-key=\"79gc5-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"79gc5-0-0\"><span data-offset-key=\"79gc5-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"2pgem\" data-offset-key=\"erapj-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"erapj-0-0\"><strong>Links Mentioned In This Episode:<\/strong><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"2pgem\" data-offset-key=\"bejqg-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"bejqg-0-0\"><span data-offset-key=\"bejqg-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"2pgem\" data-offset-key=\"5e0ok-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"5e0ok-0-0\"><span style=\"text-decoration: underline;\"><a class=\"draftJsMentionPlugin__link__TQHAX\" title=\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\" href=\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\" target=\"_blank\" rel=\"noopener noreferrer\">Previous Episodes<\/a><\/span><span data-offset-key=\"5e0ok-1-0\"> of The Legacy Lounge<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"2pgem\" data-offset-key=\"e3pk-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"e3pk-0-0\"><span data-offset-key=\"e3pk-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"2pgem\" data-offset-key=\"ffvnk-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"ffvnk-0-0\"><span data-offset-key=\"ffvnk-0-0\">Rate, Review, and Follow on Your Favorite Platform!<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"2pgem\" data-offset-key=\"78fs5-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"78fs5-0-0\"><span data-offset-key=\"78fs5-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"2pgem\" data-offset-key=\"fajfu-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"fajfu-0-0\"><span data-offset-key=\"fajfu-0-0\">If you loved this episode, <\/span><span style=\"text-decoration: underline;\"><a class=\"draftJsMentionPlugin__link__TQHAX\" title=\"https:\/\/podcasts.apple.com\/us\/podcast\/legacy-lounge-podcast-with-tiffany-neuman\/id1618299234\" href=\"https:\/\/podcasts.apple.com\/us\/podcast\/legacy-lounge-podcast-with-tiffany-neuman\/id1618299234\" target=\"_blank\" rel=\"noopener noreferrer\">leave us a review<\/a><\/span><span data-offset-key=\"fajfu-2-0\">.<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"2pgem\" data-offset-key=\"7f7k6-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"7f7k6-0-0\"><span data-offset-key=\"7f7k6-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"2pgem\" data-offset-key=\"2blp0-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"2blp0-0-0\"><span data-offset-key=\"2blp0-0-0\">And always make sure you\u2019re following the podcast so you never miss an episode. <\/span><span style=\"text-decoration: underline;\"><a class=\"draftJsMentionPlugin__link__TQHAX\" title=\"https:\/\/podcasts.apple.com\/us\/podcast\/legacy-lounge-podcast-with-tiffany-neuman\/id1618299234%20https:\/\/podcasts.apple.com\/us\/podcast\/legacy-lounge-podcast-with-tiffany-neuman\/id1618299234\" href=\"https:\/\/podcasts.apple.com\/us\/podcast\/legacy-lounge-podcast-with-tiffany-neuman\/id1618299234%20https:\/\/podcasts.apple.com\/us\/podcast\/legacy-lounge-podcast-with-tiffany-neuman\/id1618299234\" target=\"_blank\" rel=\"noopener noreferrer\">Follow now!<\/a><\/span><\/div>\n<\/div>\n\n\n\n\n<br>\n<br>\n\n\n\n<p class=\"has-text-align-center\"><strong>OTHER WAYS TO ENJOY THIS POST:<\/strong><\/p>\n\n\n\n<br>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-outline has-extra-small-font-size is-style-outline--2\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/tneuman.kartra.com\/page\/Roh46\" style=\"border-radius:63px\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>EMAIL ME NEW EPISODES<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons alignwide is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-outline has-extra-small-font-size is-style-outline--3\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/open.spotify.com\/episode\/6i4wrFkzguJP4sUImo2Frc\" style=\"border-radius:65px\" target=\"_blank\" rel=\"noreferrer noopener\">LISTEN ON SPOTIFY<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-outline has-extra-small-font-size is-style-outline--4\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/music.amazon.com\/podcasts\/dddbc3e8-2190-4ca3-b820-14ebfcb8431a\/episodes\/6b651052-fca7-40f4-896f-bf2ccf6d078e\/legacy-lounge-podcast-with-tiffany-neuman-discover-the-difference-between-a-personal-story-and-a-brand-story\" style=\"border-radius:65px\" target=\"_blank\" rel=\"noreferrer noopener\">LISTEN ON AMAZON MUSIC<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons alignwide is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-outline has-extra-small-font-size is-style-outline--5\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.stitcher.com\/show\/legacy-lounge-podcast-with-tiffany-neuman\/episode\/discover-the-difference-between-a-personal-story-and-a-brand-story-208480118\" style=\"border-radius:65px\" target=\"_blank\" rel=\"noreferrer noopener\">LISTEN ON STITCHER<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-outline has-extra-small-font-size is-style-outline--6\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9wb2RjYXN0cy5oZWxsb2F1ZGlvLmZtL3BvZGNhc3QvOTkxMTg3MDItM2MzYS00MGYwLTkyZjEtYjYxNTgzNDM3MmY3L0VnaHZVQmg3OEc\" style=\"border-radius:65px\" target=\"_blank\" rel=\"noreferrer noopener\">LISTEN ON GOOGLE<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons alignwide is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-outline has-extra-small-font-size is-style-outline--7\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/podcasts.apple.com\/us\/podcast\/discover-the-difference-between-a-personal-story\/id1618299234?i=1000586064911\" style=\"border-radius:65px\" target=\"_blank\" rel=\"noreferrer noopener\">LISTEN ON APPLE<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-outline has-extra-small-font-size is-style-outline--8\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/wp-content\/uploads\/2022\/11\/Legacy-Lounge_Season-1_Episode-34_Transcription.docx.pdf\" style=\"border-radius:65px\" target=\"_blank\" rel=\"noreferrer noopener\">VIEW FULL TRANSCRIPTION<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;If you don&#8217;t give the market the story to talk about, they will define it for you.&#8221; \u2014 David Breyer &nbsp; LISTEN TO THE EPISODE BELOW &nbsp; &nbsp; Read the full transcription. &nbsp; Are you ready to start creating a marketing message that will hook your audience and leave them wanting more? \u00a0 Today, we\u2019re&hellip; <a class=\"more-link\" href=\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\/episode-34\/\">Continue reading <span class=\"screen-reader-text\">Episode 34:   Discover the difference between a personal story and a brand story<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":6716,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-6715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Episode 34:  Discover the difference between a personal story and a brand story - Your Legacy Brand<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\/episode-34\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Episode 34:  Discover 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