{"id":6763,"date":"2022-11-21T05:58:39","date_gmt":"2022-11-21T05:58:39","guid":{"rendered":"https:\/\/yourlegacybrand.com\/wordpress\/staging\/?p=6763"},"modified":"2022-11-21T06:33:53","modified_gmt":"2022-11-21T06:33:53","slug":"episode-35","status":"publish","type":"post","link":"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\/episode-35\/","title":{"rendered":"Episode 35: Legacy Leader on Brand Story: Kristen Westcott"},"content":{"rendered":"<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u201cThe way you stand out is through your brand story.\u201d<\/span><\/p>\n<p style=\"text-align: center;\"><strong>\u2014 Kristen Westcott<\/strong><\/p>\n<p>\u00a0<\/p>\n<p style=\"text-align: center;\"><strong>LISTEN TO THE EPISODE BELOW<\/strong><\/p>\n<p>\u00a0<\/p>\n<p><iframe style=\"width: 100%; max-width: 900px; height: 35px; border: 0; overflow: hidden;\" src=\"https:\/\/podcasts.helloaudio.fm\/player?episodeId=71654ecb-9fc7-4a06-881c-cb02388c938f&amp;code=EghvUBh78G&amp;simple=true\" height=\"35\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>\u00a0<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/wp-content\/uploads\/2022\/11\/Legacy-Lounge_Season-1_Episode-35_Transcription.docx.pdf\"><span style=\"text-decoration: underline;\"><em><strong>Read the full transcription.<\/strong><\/em><\/span><\/a><\/p>\n<div class=\"\" data-block=\"true\" data-editor=\"2pgem\" data-offset-key=\"6m0et-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"6m0et-0-0\">\n<p><span style=\"font-weight: 400;\">After the pandemic hit the world (and a serious case of overwhelm hit her), Kristen Westcott wanted to feel like she was doing something bigger. She wanted to create a Legacy. <\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Enter yours truly and the Legacy Brand Foundations\u00ae program. At least, that\u2019s how we first met. <\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Kristen Westcott has blossomed into a Legacy Leader over the years that I have known her and she has an incredible story to share. <\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Kristen is a copywriter who helps online coaches and course creators increase their sales with ethical, conscious copy that attracts and converts their ideal clients. She\u2019s passionate about helping female-owned businesses thrive in an online culture that rewards hustle and \u201chard work.\u201d <\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Oh, did I mention that I also hire her to write copy for some of my own client\u2019s websites? Yes, she\u2019s <\/span><i><span style=\"font-weight: 400;\">that <\/span><\/i><span style=\"font-weight: 400;\">good. I trust her completely with Legacy Brand copywriting.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Needless to say, Kristen is an expert at consciously weaving together brand stories and personal stories into beautiful copy that connects with your audience in a way that makes them feel hopeful and confident. <\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Leave the bro marketing behind and join Kristen and me in The Legacy Lounge today to hear all about:<\/span><\/p>\n<p>\u00a0<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kristen\u2019s own personal story and brand story, and how she beautifully weaves them together in her own business<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to know whether your brand story or personal story should take the spotlight in your business marketing copy and communications<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Why you should think twice before using that countdown timer or marking up your payment plans in your next launch<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Two practical tips to implement into your brand story and marketing copy that will make you instantly more accessible and ethically minded, all while reducing harm to your potential clients<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Things to remember when you\u2019re feeling overwhelmed or anxious about your personal or business life that will instantly help you feel more calm and at ease<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2026and so much more! <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">After listening to this episode, I challenge you to implement the tips that Kristen recommends to make your copy on your website more ethical and inviting for your audiences!<\/span><\/p>\n<p>\u00a0<\/p>\n<\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"2pgem\" data-offset-key=\"ajf5t-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"ajf5t-0-0\"><strong>Favorite quotes from this episode:<\/strong><span style=\"background-color: var(--global--color-background); color: var(--global--color-primary); font-family: var(--global--font-secondary); font-size: var(--global--font-size-base);\">\u00a0<\/span><\/div>\n<p>\u00a0<\/p>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"2pgem\" data-offset-key=\"4g2vm-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"4g2vm-0-0\">\n<p><span style=\"font-weight: 400;\">\u201cThe way you stand out is through your brand story.\u201d<strong>\u2014Kristen Westcott<\/strong> <\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">&#8220;Don\u2019t downplay your story.&#8221;<strong>\u2014LF<\/strong><\/span><\/p>\n<p>\u00a0<\/p>\n<\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"2pgem\" data-offset-key=\"erapj-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"erapj-0-0\"><strong>Links Mentioned In This Episode:<\/strong><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"2pgem\" data-offset-key=\"5e0ok-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"5e0ok-0-0\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Connect with Kristen on <\/span><strong><a href=\"https:\/\/ca.linkedin.com\/in\/kristenwestcott\">LinkedIn<\/a><\/strong><span style=\"font-weight: 400;\"> and <\/span><strong><a href=\"https:\/\/kristenwestcott.com\/about\/\">her website<\/a><\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\/\">Listen to more Legacy Lounge episodes<\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rate, Review, and Follow on Your Favorite Platform!<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"2pgem\" data-offset-key=\"ffvnk-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"ffvnk-0-0\">\n<p><span style=\"font-weight: 400;\">If you loved this episode, <\/span><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/legacy-lounge-podcast-with-tiffany-neuman\/id1618299234\"><span style=\"font-weight: 400;\">leave us a review<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">And always make sure you\u2019re following the podcast so you never miss an episode. <\/span><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/legacy-lounge-podcast-with-tiffany-neuman\/id1618299234%20https:\/\/podcasts.apple.com\/us\/podcast\/legacy-lounge-podcast-with-tiffany-neuman\/id1618299234\"><span style=\"font-weight: 400;\">Follow now!<\/span><\/a><\/p>\n<\/div>\n<\/div>\n\n\n<br>\n<br>\n\n\n\n<p class=\"has-text-align-center\"><strong>OTHER WAYS TO ENJOY THIS POST:<\/strong><\/p>\n\n\n\n<br>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-outline has-extra-small-font-size is-style-outline--2\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/tneuman.kartra.com\/page\/Roh46\" style=\"border-radius:63px\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>EMAIL ME NEW EPISODES<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons alignwide is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-outline has-extra-small-font-size is-style-outline--3\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/open.spotify.com\/episode\/6SYV67U4cRa53Ybq4QeHnC\" style=\"border-radius:65px\" target=\"_blank\" rel=\"noreferrer noopener\">LISTEN ON SPOTIFY<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-outline has-extra-small-font-size is-style-outline--4\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/music.amazon.com\/podcasts\/dddbc3e8-2190-4ca3-b820-14ebfcb8431a\/episodes\/c8803454-feb4-44b7-a9b9-81b2ed10598c\/legacy-lounge-podcast-with-tiffany-neuman-legacy-leader-on-brand-story-kristen-westcott\" style=\"border-radius:65px\" target=\"_blank\" rel=\"noreferrer noopener\">LISTEN ON AMAZON MUSIC<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons alignwide is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-outline has-extra-small-font-size is-style-outline--5\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.stitcher.com\/show\/legacy-lounge-podcast-with-tiffany-neuman\/episode\/legacy-leader-on-brand-story-kristen-westcott-208766895\" style=\"border-radius:65px\" target=\"_blank\" rel=\"noreferrer noopener\">LISTEN ON STITCHER<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-outline has-extra-small-font-size is-style-outline--6\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9wb2RjYXN0cy5oZWxsb2F1ZGlvLmZtL3BvZGNhc3QvOTkxMTg3MDItM2MzYS00MGYwLTkyZjEtYjYxNTgzNDM3MmY3L0VnaHZVQmg3OEc\" style=\"border-radius:65px\" target=\"_blank\" rel=\"noreferrer noopener\">LISTEN ON GOOGLE<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons alignwide is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-outline has-extra-small-font-size is-style-outline--7\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/podcasts.apple.com\/us\/podcast\/legacy-leader-on-brand-story-kristen-westcott\/id1618299234?i=1000586915524\" style=\"border-radius:65px\" target=\"_blank\" rel=\"noreferrer noopener\">LISTEN ON APPLE<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-outline has-extra-small-font-size is-style-outline--8\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/wp-content\/uploads\/2022\/11\/Legacy-Lounge_Season-1_Episode-35_Transcription.docx.pdf\" style=\"border-radius:65px\" target=\"_blank\" rel=\"noreferrer noopener\">VIEW FULL TRANSCRIPTION<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u201cThe way you stand out is through your brand story.\u201d \u2014 Kristen Westcott \u00a0 LISTEN TO THE EPISODE BELOW \u00a0 \u00a0 Read the full transcription. After the pandemic hit the world (and a serious case of overwhelm hit her), Kristen Westcott wanted to feel like she was doing something bigger. She wanted to create a&hellip; <a class=\"more-link\" href=\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\/episode-35\/\">Continue reading <span class=\"screen-reader-text\">Episode 35: Legacy Leader on Brand Story: Kristen Westcott<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":6765,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-6763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Episode 35: Legacy Leader on Brand Story: Kristen Westcott - Your Legacy Brand<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\/episode-35\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Episode 35: Legacy Leader on Brand Story: Kristen Westcott - Your Legacy Brand\" \/>\n<meta property=\"og:description\" content=\"\u201cThe way you stand out is through your brand story.\u201d \u2014 Kristen Westcott \u00a0 LISTEN TO THE EPISODE BELOW \u00a0 \u00a0 Read the full transcription. After the pandemic hit the world (and a serious case of overwhelm hit her), Kristen Westcott wanted to feel like she was doing something bigger. She wanted to create a&hellip; Continue reading Episode 35: Legacy Leader on Brand Story: Kristen Westcott\" \/>\n<meta property=\"og:url\" content=\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\/episode-35\/\" \/>\n<meta property=\"og:site_name\" content=\"Your Legacy Brand\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-21T05:58:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-21T06:33:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/wp-content\/uploads\/2022\/11\/Copy-of-Tiffany-Podcast-thumbnails-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"support\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"support\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\/episode-35\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\/episode-35\/\"},\"author\":{\"name\":\"support\",\"@id\":\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/#\/schema\/person\/c05142b9bf5f7e2fb1c3ccdd349fb12b\"},\"headline\":\"Episode 35: Legacy Leader on Brand Story: Kristen Westcott\",\"datePublished\":\"2022-11-21T05:58:39+00:00\",\"dateModified\":\"2022-11-21T06:33:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\/episode-35\/\"},\"wordCount\":485,\"publisher\":{\"@id\":\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/#organization\"},\"articleSection\":[\"Podcast\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\/episode-35\/\",\"url\":\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\/episode-35\/\",\"name\":\"Episode 35: Legacy Leader on Brand Story: Kristen Westcott - Your Legacy Brand\",\"isPartOf\":{\"@id\":\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/#website\"},\"datePublished\":\"2022-11-21T05:58:39+00:00\",\"dateModified\":\"2022-11-21T06:33:53+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\/episode-35\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\/episode-35\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\/episode-35\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Episode 35: Legacy Leader on Brand Story: Kristen Westcott\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/#website\",\"url\":\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/\",\"name\":\"Your Legacy Brand\",\"description\":\"Create something that will live forever\",\"publisher\":{\"@id\":\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/#organization\",\"name\":\"Your Legacy Brand\",\"url\":\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/wp-content\/uploads\/2021\/12\/Your-Legacy-Brand-Logo-COLOR.png\",\"contentUrl\":\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/wp-content\/uploads\/2021\/12\/Your-Legacy-Brand-Logo-COLOR.png\",\"width\":2000,\"height\":521,\"caption\":\"Your Legacy Brand\"},\"image\":{\"@id\":\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/#\/schema\/person\/c05142b9bf5f7e2fb1c3ccdd349fb12b\",\"name\":\"support\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3c769cb51216126c39483a62dd9161a2a0cc64e4818699d09020288f4670d000?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3c769cb51216126c39483a62dd9161a2a0cc64e4818699d09020288f4670d000?s=96&d=mm&r=g\",\"caption\":\"support\"},\"sameAs\":[\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/wordpress\"],\"url\":\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\/author\/support\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Episode 35: Legacy Leader on Brand Story: Kristen Westcott - Your Legacy Brand","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\/episode-35\/","og_locale":"en_US","og_type":"article","og_title":"Episode 35: Legacy Leader on Brand Story: Kristen Westcott - Your Legacy Brand","og_description":"\u201cThe way you stand out is through your brand story.\u201d \u2014 Kristen Westcott \u00a0 LISTEN TO THE EPISODE BELOW \u00a0 \u00a0 Read the full transcription. After the pandemic hit the world (and a serious case of overwhelm hit her), Kristen Westcott wanted to feel like she was doing something bigger. She wanted to create a&hellip; Continue reading Episode 35: Legacy Leader on Brand Story: Kristen Westcott","og_url":"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\/episode-35\/","og_site_name":"Your Legacy Brand","article_published_time":"2022-11-21T05:58:39+00:00","article_modified_time":"2022-11-21T06:33:53+00:00","og_image":[{"width":1080,"height":1080,"url":"https:\/\/yourlegacybrand.com\/wordpress\/staging\/wp-content\/uploads\/2022\/11\/Copy-of-Tiffany-Podcast-thumbnails-1.png","type":"image\/png"}],"author":"support","twitter_card":"summary_large_image","twitter_misc":{"Written by":"support","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\/episode-35\/#article","isPartOf":{"@id":"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\/episode-35\/"},"author":{"name":"support","@id":"https:\/\/yourlegacybrand.com\/wordpress\/staging\/#\/schema\/person\/c05142b9bf5f7e2fb1c3ccdd349fb12b"},"headline":"Episode 35: Legacy Leader on Brand Story: Kristen Westcott","datePublished":"2022-11-21T05:58:39+00:00","dateModified":"2022-11-21T06:33:53+00:00","mainEntityOfPage":{"@id":"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\/episode-35\/"},"wordCount":485,"publisher":{"@id":"https:\/\/yourlegacybrand.com\/wordpress\/staging\/#organization"},"articleSection":["Podcast"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\/episode-35\/","url":"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\/episode-35\/","name":"Episode 35: Legacy Leader on Brand Story: Kristen Westcott - Your Legacy Brand","isPartOf":{"@id":"https:\/\/yourlegacybrand.com\/wordpress\/staging\/#website"},"datePublished":"2022-11-21T05:58:39+00:00","dateModified":"2022-11-21T06:33:53+00:00","breadcrumb":{"@id":"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\/episode-35\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\/episode-35\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\/episode-35\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/yourlegacybrand.com\/wordpress\/staging\/"},{"@type":"ListItem","position":2,"name":"Episode 35: Legacy Leader on Brand Story: Kristen Westcott"}]},{"@type":"WebSite","@id":"https:\/\/yourlegacybrand.com\/wordpress\/staging\/#website","url":"https:\/\/yourlegacybrand.com\/wordpress\/staging\/","name":"Your Legacy Brand","description":"Create something that will live forever","publisher":{"@id":"https:\/\/yourlegacybrand.com\/wordpress\/staging\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/yourlegacybrand.com\/wordpress\/staging\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/yourlegacybrand.com\/wordpress\/staging\/#organization","name":"Your Legacy Brand","url":"https:\/\/yourlegacybrand.com\/wordpress\/staging\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/yourlegacybrand.com\/wordpress\/staging\/#\/schema\/logo\/image\/","url":"https:\/\/yourlegacybrand.com\/wordpress\/staging\/wp-content\/uploads\/2021\/12\/Your-Legacy-Brand-Logo-COLOR.png","contentUrl":"https:\/\/yourlegacybrand.com\/wordpress\/staging\/wp-content\/uploads\/2021\/12\/Your-Legacy-Brand-Logo-COLOR.png","width":2000,"height":521,"caption":"Your Legacy Brand"},"image":{"@id":"https:\/\/yourlegacybrand.com\/wordpress\/staging\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/yourlegacybrand.com\/wordpress\/staging\/#\/schema\/person\/c05142b9bf5f7e2fb1c3ccdd349fb12b","name":"support","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/yourlegacybrand.com\/wordpress\/staging\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3c769cb51216126c39483a62dd9161a2a0cc64e4818699d09020288f4670d000?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3c769cb51216126c39483a62dd9161a2a0cc64e4818699d09020288f4670d000?s=96&d=mm&r=g","caption":"support"},"sameAs":["https:\/\/yourlegacybrand.com\/wordpress\/staging\/wordpress"],"url":"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\/author\/support\/"}]}},"_links":{"self":[{"href":"https:\/\/yourlegacybrand.com\/wordpress\/staging\/wp-json\/wp\/v2\/posts\/6763","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yourlegacybrand.com\/wordpress\/staging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yourlegacybrand.com\/wordpress\/staging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yourlegacybrand.com\/wordpress\/staging\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yourlegacybrand.com\/wordpress\/staging\/wp-json\/wp\/v2\/comments?post=6763"}],"version-history":[{"count":12,"href":"https:\/\/yourlegacybrand.com\/wordpress\/staging\/wp-json\/wp\/v2\/posts\/6763\/revisions"}],"predecessor-version":[{"id":6779,"href":"https:\/\/yourlegacybrand.com\/wordpress\/staging\/wp-json\/wp\/v2\/posts\/6763\/revisions\/6779"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yourlegacybrand.com\/wordpress\/staging\/wp-json\/wp\/v2\/media\/6765"}],"wp:attachment":[{"href":"https:\/\/yourlegacybrand.com\/wordpress\/staging\/wp-json\/wp\/v2\/media?parent=6763"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yourlegacybrand.com\/wordpress\/staging\/wp-json\/wp\/v2\/categories?post=6763"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yourlegacybrand.com\/wordpress\/staging\/wp-json\/wp\/v2\/tags?post=6763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}