{"id":6817,"date":"2022-12-05T06:31:50","date_gmt":"2022-12-05T06:31:50","guid":{"rendered":"https:\/\/yourlegacybrand.com\/wordpress\/staging\/?p=6817"},"modified":"2022-12-05T06:31:52","modified_gmt":"2022-12-05T06:31:52","slug":"episode-37","status":"publish","type":"post","link":"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\/episode-37\/","title":{"rendered":"Episode 37: What&#8217;s the Difference Between Branding and Marketing?"},"content":{"rendered":"<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">&#8220;Marketing strategies come and go, but branding is forever.&#8221; \u2014 <strong>Tiffany Neuman<\/strong><\/span><\/p>\n\n&nbsp;\n\n<p style=\"text-align: center;\"><strong>LISTEN TO THE EPISODE BELOW<\/strong><\/p>\n\n&nbsp;\n\n<p><iframe style=\"width: 100%; max-width: 900px; height: 35px; border: 0; overflow: hidden;\" src=\"https:\/\/podcasts.helloaudio.fm\/player?episodeId=525c492c-c791-42fd-8851-27a0c7eeef0c&amp;code=EghvUBh78G&amp;simple=true\" height=\"35\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n\n&nbsp;\n\n<p style=\"text-align: center;\"><span style=\"text-decoration: underline;\"><a href=\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/wp-content\/uploads\/2022\/12\/Legacy-Lounge_Season-1_Episode-37_Transcription.docx.pdf\" target=\"_blank\" rel=\"noopener\"><em><strong>Read the full transcription.<\/strong><\/em><\/a><\/span><\/p>\n\n&nbsp;\n\n<p><span style=\"font-weight: 400;\">If you\u2019re in business, I know you\u2019ve heard the terms branding and marketing more times than you can count. It\u2019s likely that they\u2019ve even been used interchangeably to describe something along the lines of getting your message out into the world.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Needless to say, navigating and understanding the difference (and similarities) between these two key elements of your business can get tricky.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Once we understand the difference, the next logical questions might be: Which comes first? Which is more important?\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p><strong>Today, in The Legacy Lounge I\u2019m answering all of these questions and more! In this 25-minute episode, we\u2019re diving into the basics of branding and marketing. After listening you will understand:<\/strong><\/p>\n<p>\u00a0<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The differences between branding and marketing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Five steps to take before planning your marketing for the next year and thoughtful questions for discovering clarity for your brand and business<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">My controversial opinion about niching down<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Why it\u2019s important to build the foundations of your brand before developing a marketing plan.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The reason why your marketing strategy isn\u2019t delivering results<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Why you might be confusing your audience\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to craft a great marketing strategy for your magnetic brand<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Three questions to ask yourself before developing your brand marketing strategy<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What brand performance is and why it\u2019s important to measure in your business marketing strategy<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Common branding and marketing mistakes to avoid<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2026and so much more!<\/span><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Get out a pen and paper, you\u2019re going to want to take notes and do some journaling in this episode!<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\"><strong>Favorite quotes from this episode:<\/strong>\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">\u201cMarketing strategies come and go, but branding is forever.\u201d \u2014 <strong>Tiffany Neuman<\/strong><\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">\u201cYou can capture your market&#8217;s attention with a great story and then let them be part of the story by interacting with your brand.\u201d \u2014 <strong>TN<\/strong><\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">\u201c I have so many clients who come to me and think their problems will be solved with a new logo or a website upgrade, when really their messaging and foundational brand is what&#8217;s holding them back from getting the results they dream of.\u201d \u2014 <strong>TN<\/strong><\/span><\/p>\n<p>\u00a0<\/p>\n<p><strong>Links Mentioned In This Episode:<\/strong><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Previous Episodes<\/span><\/a><\/span><span style=\"font-weight: 400;\"> of The Legacy Lounge<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Rate, Review, and Follow on Your Favorite Platform!<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">If you loved this episode, <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/legacy-lounge-podcast-with-tiffany-neuman\/id1618299234\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">leave us a review<\/span><\/a><\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><br \/><span style=\"font-weight: 400;\">And always make sure you\u2019re following the podcast so you never miss an episode. <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/legacy-lounge-podcast-with-tiffany-neuman\/id1618299234%20https:\/\/podcasts.apple.com\/us\/podcast\/legacy-lounge-podcast-with-tiffany-neuman\/id1618299234\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Follow now!<\/span><\/a><\/span><\/p>\n\n\n\n\n<br>\n<br>\n\n\n\n<p class=\"has-text-align-center\"><strong>OTHER WAYS TO ENJOY THIS POST:<\/strong><\/p>\n\n\n\n<br>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-outline has-extra-small-font-size is-style-outline--2\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/tneuman.kartra.com\/page\/Roh46\" style=\"border-radius:63px\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>EMAIL ME NEW EPISODES<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons alignwide is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-outline has-extra-small-font-size is-style-outline--3\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/open.spotify.com\/episode\/0iHGcuSMWzXMPfSK5Oyb6Y\" style=\"border-radius:65px\" target=\"_blank\" rel=\"noreferrer noopener\">LISTEN ON SPOTIFY<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-outline has-extra-small-font-size is-style-outline--4\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/music.amazon.com\/podcasts\/dddbc3e8-2190-4ca3-b820-14ebfcb8431a\/episodes\/6a643fa5-bb20-44d8-aca7-c30636cb7152\/legacy-lounge-podcast-with-tiffany-neuman-what's-the-difference-between-branding-and-marketing\" style=\"border-radius:65px\" target=\"_blank\" rel=\"noreferrer noopener\">LISTEN ON AMAZON MUSIC<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons alignwide is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-outline has-extra-small-font-size is-style-outline--5\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.stitcher.com\/show\/legacy-lounge-podcast-with-tiffany-neuman\/episode\/whats-the-difference-between-branding-and-marketing-209454506\" style=\"border-radius:65px\" target=\"_blank\" rel=\"noreferrer noopener\">LISTEN ON STITCHER<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-outline has-extra-small-font-size is-style-outline--6\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9wb2RjYXN0cy5oZWxsb2F1ZGlvLmZtL3BvZGNhc3QvOTkxMTg3MDItM2MzYS00MGYwLTkyZjEtYjYxNTgzNDM3MmY3L0VnaHZVQmg3OEc\" style=\"border-radius:65px\" target=\"_blank\" rel=\"noreferrer noopener\">LISTEN ON GOOGLE<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons alignwide is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-outline has-extra-small-font-size is-style-outline--7\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/podcasts.apple.com\/us\/podcast\/whats-the-difference-between-branding-and-marketing\/id1618299234?i=1000588749902\" style=\"border-radius:65px\" target=\"_blank\" rel=\"noreferrer noopener\">LISTEN ON APPLE<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-outline has-extra-small-font-size is-style-outline--8\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/wp-content\/uploads\/2022\/12\/Legacy-Lounge_Season-1_Episode-37_Transcription.docx.pdf\" style=\"border-radius:65px\" target=\"_blank\" rel=\"noreferrer noopener\">VIEW FULL TRANSCRIPTION<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Marketing strategies come and go, but branding is forever.&#8221; \u2014 Tiffany Neuman &nbsp; LISTEN TO THE EPISODE BELOW &nbsp; &nbsp; Read the full transcription. &nbsp; If you\u2019re in business, I know you\u2019ve heard the terms branding and marketing more times than you can count. It\u2019s likely that they\u2019ve even been used interchangeably to describe something&hellip; <a class=\"more-link\" href=\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\/episode-37\/\">Continue reading <span class=\"screen-reader-text\">Episode 37: What&#8217;s the Difference Between Branding and Marketing?<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":6818,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-6817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Episode 37: What&#039;s the Difference Between Branding and Marketing? - Your Legacy Brand<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\/episode-37\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Episode 37: What&#039;s the Difference Between Branding and Marketing? - Your Legacy Brand\" \/>\n<meta property=\"og:description\" content=\"&#8220;Marketing strategies come and go, but branding is forever.&#8221; \u2014 Tiffany Neuman &nbsp; LISTEN TO THE EPISODE BELOW &nbsp; &nbsp; Read the full transcription. &nbsp; If you\u2019re in business, I know you\u2019ve heard the terms branding and marketing more times than you can count. 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