{"id":6918,"date":"2022-12-19T07:32:35","date_gmt":"2022-12-19T07:32:35","guid":{"rendered":"https:\/\/yourlegacybrand.com\/wordpress\/staging\/?p=6918"},"modified":"2022-12-19T08:19:46","modified_gmt":"2022-12-19T08:19:46","slug":"episode-39","status":"publish","type":"post","link":"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\/episode-39\/","title":{"rendered":"Episode 39: Legacy Leader on Marketing: Penny Kelley"},"content":{"rendered":"<p style=\"text-align: center;\"><strong>LISTEN TO THE EPISODE BELOW<\/strong><\/p>\n\n&nbsp;\n\n<p><iframe style=\"width: 100%; max-width: 900px; height: 35px; border: 0; overflow: hidden;\" src=\"https:\/\/podcasts.helloaudio.fm\/player?episodeId=392f035b-0bd9-4bb6-bef7-316bd94ce60c&amp;code=EghvUBh78G&amp;simple=true\" height=\"35\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n\n&nbsp;\n\n<p style=\"text-align: center;\"><em><strong><span style=\"text-decoration: underline;\"><a href=\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/wp-content\/uploads\/2022\/12\/Legacy-Lounge_Season-1_Episode-39_Transcription.docx.pdf\" target=\"_blank\" rel=\"noopener\">Read the full transcription.<\/a><\/span><\/strong><\/em><\/p>\n\n&nbsp;\n\n<p><span style=\"font-weight: 400;\">Branding\u2026Marketing\u2026Sales. These are all essential parts of business that are interconnected and interdependent. But oftentimes these terms can be confusing and used interchangeably.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Because this is only a slight pet peeve of mine, I\u2019ve created a whole series on the podcast discussing the differences between these fundamental business terms and practices. And in this episode, I sat down with a marketing and sales expert with more than 20 years of experience to help us clear up any lingering questions and confusion around these terms.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Penny Kelley is the Chief Profit Catalyst &amp; Prosperity Cultivator at Marketing Profit School. As a business coach, consultant, and speaker, her direct approach has helped thousands of clients and students improve their Facebook\u2122 and Google\u2122 marketing, sales funnel performance, and marketing strategies. She is known for her PROFIT Pillars framework and Profit &amp; Prosper Programs.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">(Did I also mention Peggy worked with me to build her own Legacy Brand\u2122 in my signature Legacy Brand Foundations\u00ae program? Yeah, she\u2019s a legacy maker!)<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\"><strong>Penny and I chatted for 25 minutes about all the ways that you can up level your business by embracing simplicity and understanding:<\/strong><\/span><\/p>\n<p>\u00a0<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The differences between branding, marketing, and sales, and how they\u2019re also interconnected<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The one thing you can do today to boost your marketing efforts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to think of your business like Coco Chanel thought of her outfits<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to leave the marketing ecosystem that you business interacts with better than you found it<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Find out what\u2019s stopping your business growth and how to fix it with branding and marketing combined<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2026and so much more!<\/span><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Grab your favorite warm beverage and have a comfy seat because it\u2019s time for a Legacy Leader chat!<\/span><\/p>\n<p>\u00a0<\/p>\n<p><strong>Favorite quotes from this episode:<\/strong><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">\u201cYour brand is the anchor. It&#8217;s the place you keep coming home to. It\u2019s the lighthouse or that beacon out to the world to let people know who you are, what you stand for, what you stand against, what kind of people are the right people to work with you. Marketing is how you put that message in the marketplace.\u201d \u2014 <strong>Penny Kelley<\/strong><\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">\u201cThink big, but start small.\u201d \u2014 <strong>PK<\/strong><\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">\u201cGetting in motion and taking action helps you see things more clearly.\u201d \u2014 <strong>PK<\/strong><\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">\u201cMy branding manual\u00a0 a great sort of branding bible to go back to time and time again\u201d \u2014 <strong>PK<\/strong><\/span><\/p>\n<p>\u00a0<\/p>\n<p><strong>Links Mentioned In This Episode:<\/strong><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Previous Episodes<\/span><\/a><\/span><span style=\"font-weight: 400;\"> of The Legacy Lounge<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Rate, Review, and Follow on Your Favorite Platform!<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">If you loved this episode, <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/legacy-lounge-podcast-with-tiffany-neuman\/id1618299234\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">leave us a review<\/span><\/a><\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><br \/><span style=\"font-weight: 400;\">And always make sure you\u2019re following the podcast so you never miss an episode. <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/legacy-lounge-podcast-with-tiffany-neuman\/id1618299234%20https:\/\/podcasts.apple.com\/us\/podcast\/legacy-lounge-podcast-with-tiffany-neuman\/id1618299234\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Follow now!<\/span><\/a><\/span><\/p>\n\n\n<br>\n<br>\n\n\n\n<p class=\"has-text-align-center\"><strong>OTHER WAYS TO ENJOY THIS POST:<\/strong><\/p>\n\n\n\n<br>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-outline has-extra-small-font-size is-style-outline--2\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/tneuman.kartra.com\/page\/Roh46\" style=\"border-radius:63px\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>EMAIL ME NEW EPISODES<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons alignwide is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-outline has-extra-small-font-size is-style-outline--3\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/open.spotify.com\/episode\/5WgJ94aOUHA2P5dzbHtmAs\" style=\"border-radius:65px\" target=\"_blank\" rel=\"noreferrer noopener\">LISTEN ON SPOTIFY<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-outline has-extra-small-font-size is-style-outline--4\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/music.amazon.com\/podcasts\/dddbc3e8-2190-4ca3-b820-14ebfcb8431a\/episodes\/0f5fe02d-1216-4cb8-9445-0a558ccb4a2e\/legacy-lounge-podcast-with-tiffany-neuman-legacy-leader-on-marketing-penny-kelley\" style=\"border-radius:65px\" target=\"_blank\" rel=\"noreferrer noopener\">LISTEN ON AMAZON MUSIC<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons alignwide is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-outline has-extra-small-font-size is-style-outline--5\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.stitcher.com\/show\/legacy-lounge-podcast-with-tiffany-neuman\/episode\/legacy-leader-on-marketing-penny-kelley-209955369\" style=\"border-radius:65px\" target=\"_blank\" rel=\"noreferrer noopener\">LISTEN ON STITCHER<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-outline has-extra-small-font-size is-style-outline--6\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9wb2RjYXN0cy5oZWxsb2F1ZGlvLmZtL3BvZGNhc3QvOTkxMTg3MDItM2MzYS00MGYwLTkyZjEtYjYxNTgzNDM3MmY3L0VnaHZVQmg3OEc\" style=\"border-radius:65px\" target=\"_blank\" rel=\"noreferrer noopener\">LISTEN ON GOOGLE<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons alignwide is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-outline has-extra-small-font-size is-style-outline--7\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/podcasts.apple.com\/us\/podcast\/legacy-leader-on-marketing-penny-kelley\/id1618299234?i=1000590583094\" style=\"border-radius:65px\" target=\"_blank\" rel=\"noreferrer noopener\">LISTEN ON APPLE<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 has-custom-font-size is-style-outline has-extra-small-font-size is-style-outline--8\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/wp-content\/uploads\/2022\/12\/Legacy-Lounge_Season-1_Episode-39_Transcription.docx.pdf\" style=\"border-radius:65px\" target=\"_blank\" rel=\"noreferrer noopener\">VIEW FULL TRANSCRIPTION<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>LISTEN TO THE EPISODE BELOW &nbsp; &nbsp; Read the full transcription. &nbsp; Branding\u2026Marketing\u2026Sales. These are all essential parts of business that are interconnected and interdependent. But oftentimes these terms can be confusing and used interchangeably.\u00a0 \u00a0 Because this is only a slight pet peeve of mine, I\u2019ve created a whole series on the podcast discussing&hellip; <a class=\"more-link\" href=\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\/episode-39\/\">Continue reading <span class=\"screen-reader-text\">Episode 39: Legacy Leader on Marketing: Penny Kelley<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":6919,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-6918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Episode 39: Legacy Leader on Marketing: Penny Kelley - Your Legacy Brand<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\/episode-39\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Episode 39: Legacy Leader on Marketing: Penny Kelley - Your Legacy Brand\" \/>\n<meta property=\"og:description\" content=\"LISTEN TO THE EPISODE BELOW &nbsp; &nbsp; Read the full transcription. &nbsp; Branding\u2026Marketing\u2026Sales. These are all essential parts of business that are interconnected and interdependent. But oftentimes these terms can be confusing and used interchangeably.\u00a0 \u00a0 Because this is only a slight pet peeve of mine, I\u2019ve created a whole series on the podcast discussing&hellip; Continue reading Episode 39: Legacy Leader on Marketing: Penny Kelley\" \/>\n<meta property=\"og:url\" content=\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\/episode-39\/\" \/>\n<meta property=\"og:site_name\" content=\"Your Legacy Brand\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-19T07:32:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-19T08:19:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/wp-content\/uploads\/2022\/12\/Copy-of-Tiffany-Podcast-thumbnails-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jave\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jave\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\/episode-39\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\/episode-39\/\"},\"author\":{\"name\":\"Jave\",\"@id\":\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/#\/schema\/person\/0b3376dd95bb1edd35d17323de59b968\"},\"headline\":\"Episode 39: Legacy Leader on Marketing: Penny Kelley\",\"datePublished\":\"2022-12-19T07:32:35+00:00\",\"dateModified\":\"2022-12-19T08:19:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\/episode-39\/\"},\"wordCount\":484,\"publisher\":{\"@id\":\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/#organization\"},\"articleSection\":[\"Podcast\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\/episode-39\/\",\"url\":\"https:\/\/yourlegacybrand.com\/wordpress\/staging\/podcast\/episode-39\/\",\"name\":\"Episode 39: Legacy Leader on Marketing: Penny Kelley - 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