“Sales is something you do with people, not to them.” — Nikki Rausch





Read the full transcription.


The summer months provide a great opportunity to slow down a bit and take stock of what your business needs to level up in the second half of the year. 


Today, I’m going to introduce you to someone who can help you do that by totally revolutionizing your confidence when it comes to the way you sell. 


I know it sounds like a tall order, but Nikki Rausch delivers!


My friend and client, Nikki Rausch, is the CEO of Sales Maven and has the unique ability to transform the misunderstood process of “selling.” With 25+ years of selling experience, entrepreneurs and small business owners now hire Nikki to show them how to sell successfully and authentically. Nikki has written 3 books, all available on Amazon. And she has a podcast called Sales Maven which you can find on your favorite podcast platform.


In this 30-minute episode, Nikki and I sat down to talk about all of the ways you can start feeling good about your sales strategy, including: 


  • The difference between traditional sales and relationship sales mindsets.
  • Nikki’s signature framework that outlines the steps of an effective, not icky-feeling, sales process
  • Understanding how sales fits into your overarching brand
  • How to book more discovery call and nurture clients 
  • How to stop talking at people on social media and begin talking with them instead
  • So much more


I know after listening to this episode that Nikki will reignite your confidence in your ability to sell authentically and in a way that feels good to you and your clients!


Favorite quotes from this episode:


“If you don’t have rapport with somebody, you really shouldn’t be trying to sell to them” — Nikki Rausch


“The way that you learn how to talk with people instead of at them is by asking questions. If you want to differentiate yourself, start asking questions.” — NR


Links Mentioned In This Episode:


Grab Nikki’s gift to you, her e-book Closing the Sale


Previous Episodes of The Legacy Lounge


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