In this episode, we explore the “brand transition moment”: that uncomfortable phase where your external brand no longer reflects the professional you’ve become. Whether you’re hesitating to share your website or overcompensating in discovery calls, these are signs of an identity gap that could be costing you premium opportunities. We discuss how to move from… Continue reading Episode 170: When Your Expertise Outgrows Your Positioning, it may be Costing You Premium Opportunities
Episode 170: When Your Expertise Outgrows Your Positioning, it may be Costing You Premium Opportunities