If you’ve ever felt overwhelmed by all the “shoulds” in business—you’re not alone!

 

This week’s podcast episode is all about breaking free from what everyone says you should do, so you can find your sweet spot in marketing—where your brand feels natural, aligned, and truly magnetic.

 

Imagine being able to show up in your business with joy, attracting perfect-fit clients, and ditching the one-size-fits-all advice that doesn’t serve you.

 

In this week’s episode of the Your Legacy Brand podcast, I talk about how important it is to silence the “shoulds” and start listening to what genuinely feels right for you.

 

I don’t know about you – but I believe it’s time to LET GO of what’s no longer serving us before we enter 2025.

 

And when you do this, your brand’s energy shifts. You become a magnet for the clients who truly resonate with your message.

 

Here’s my challenge for you this week: Take a moment to reflect.

 

Are there any marketing activities you’re doing just because you think you should?

 

What would it look like to let some of them go?

 

Your brand is a reflection of what feels natural for you. When you’re aligned, your audience will feel that too. Ready to dive in and explore more? Listen to the episode for a fresh perspective.

 

LISTEN TO THE EPISODE BELOW

 

 

Read the full transcription.

 

Actionable Takeaways:

 

1. Reflect on Your “Shoulds”: Assess which marketing activities feel obligatory rather than enjoyable, allowing you to streamline your approach.

   

2. Build Your Venn Diagram: List out your preferred marketing activities and where your ideal clients are. The overlap is your marketing sweet spot.

 

3. Start Small and Commit: Choose a couple of activities from your sweet spot and engage with them for a defined period, monitoring both engagement and joy levels.

 

4. Connect with Me: If you’re looking for guidance in refining your messaging, book a quick call and let’s chat!

 

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