“If you don’t give the market the story to talk about, they will define it for you.” — David Breyer

 

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Are you ready to start creating a marketing message that will hook your audience and leave them wanting more?
 
Today, we’re going back to the basics of messaging. Think you’re beyond the basics? Think again, because if you’re not mastering these fundamental steps then you’re missing out on an opportunity to connect with your ideal audience and bring in leads who are excited to work with you.
 
Messaging is one of the core brand identity elements that you simply can not afford to gloss over!
 
In this 20-minutes episode, I’m packing a big messaging punch. You’ll learn how to:
 
  • Answer the question, what is your personal brand?
  • Understand the difference between a personal story and a brand story, and which one is more important for your business (it might surprise you!)
  • Assess whether or not your messaging efforts are strategic and effective
  • Begin to develop your own personal story and recognize how it can be powerful in your personal and business relationships
  • Why discovering your why is the best place to begin your messaging strategy
  • Understand the key elements of an incredible brand story and the steps to create yours
  • Identify why brands like Starbucks, Apple, and Lululemon rose to the top of their industries
  • Use the single brand communication strategy that enables you to tell your brand story easily and effortlessly
  • Practical tips that you can start using today to move your brand message forward
  • …and so much more!

 

This is one where you’ll want your pen at the ready because today, you can just consider me your personal brand strategist and consultant!
 
Favorite quotes from this episode:
 
“What you say to your audience has the power to influence them and dramatically increase the power of your marketing.” — Tiffany Neuman
 
“It’s your job to give your potential clients a story to tell.” — TN
 
“A brand story is not just a catchy tagline that’s pasted on a billboard, nor is it a 30 page manifesto. It’s a sweet spot in the middle. ”— TN
 
Links Mentioned In This Episode:
 
Previous Episodes of The Legacy Lounge
 
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