“Love is the secret weapon of the iconic entrepreneur. Work with love, lead with love, serve with love. Do these and you become undefeatable.” — Robin Sharma
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Are you a life coach, healer, thought leader? Maybe you’re just a business owner who is trying to be a light in the world through your work?
Me too! Which is why the marketing tactics I learned from other entrepreneurs when I first started in my business didn’t always feel right to me.
You know those “bro marketing” tactics and strategies that promise to increase your sales but never feel quite right when it comes to implementing them.
Typically the singular value at the foundation of that style of marketing is making sales to make more money. If that is what you value, there’s nothing inherently wrong with that. But if your values extend beyond just making money, then these fear-based strategies can feel out of alignment and icky.
So what’s the solution? We know that these traditional marketing strategies that lean in to scarcity messaging and urgency do work! But you’re listening to The Legacy Lounge podcast so I know you’re ready to reach beyond these tradition marketing tactics. You want to create a socially responsible message and brand that grows from love, kindness, and conscious creation.
I do too. And in my opinion, it’s time to move away from business growth and revenue generation as the main indicators for success. That’s why in this episode of The Legacy Lounge podcast I’m going to share with you a new, higher vibe way of connecting with your audience and attracting aligned clients who will partner with you to create more love and light in our world!
Here’s what we’ll cover in this quick 15-minute episode:
- Discover how to build a socially responsible and conscious brand that converts
- Why you should consider implementing conscious marketing in your business
- Identify the differences between fear-based “bro marketing” tactics and a more conscious and love-inspired style of messaging
- Shifts and changes that you can make in your business today in order to get closer to a conscious brand and messaging strategy
- Why vulnerability is not the same thing as transparency and how understanding the difference can help your business flourish
- Why it’s time to make social responsibility part of your core values (and not just when it’s convenient)
- …and so much more!
Get out a pen and paper, you’re going to want to take notes and do some journaling in this episode!
Favorite quotes from this episode:
“I truly have found the balance of showing people how I can help them by gently pointing out what’s holding them back and using love to guide them into the solution.” — Tiffany Neuman
“When we shift our messaging away from being fearbased and shame inducing, not only can we feel better about it, our ideal clients will, too.” — TN
“Everyone should have the opportunity to create a profitable business and legacy lifestyle.” — TN
“Wanting to build a better world needs to be the core business priority, not an add on.” — TN
“When people feel valued and cared for, they do their work with stronger motivation, a deep sense of meaning, and greater engagement.” — TN
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