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Branding…Marketing…Sales. These are all essential parts of business that are interconnected and interdependent. But oftentimes these terms can be confusing and used interchangeably.
Because this is only a slight pet peeve of mine, I’ve created a whole series on the podcast discussing the differences between these fundamental business terms and practices. And in this episode, I sat down with a marketing and sales expert with more than 20 years of experience to help us clear up any lingering questions and confusion around these terms.
Penny Kelley is the Chief Profit Catalyst & Prosperity Cultivator at Marketing Profit School. As a business coach, consultant, and speaker, her direct approach has helped thousands of clients and students improve their Facebook™ and Google™ marketing, sales funnel performance, and marketing strategies. She is known for her PROFIT Pillars framework and Profit & Prosper Programs.
(Did I also mention Peggy worked with me to build her own Legacy Brand™ in my signature Legacy Brand Foundations® program? Yeah, she’s a legacy maker!)
Penny and I chatted for 25 minutes about all the ways that you can up level your business by embracing simplicity and understanding:
- The differences between branding, marketing, and sales, and how they’re also interconnected
- The one thing you can do today to boost your marketing efforts
- How to think of your business like Coco Chanel thought of her outfits
- How to leave the marketing ecosystem that you business interacts with better than you found it
- Find out what’s stopping your business growth and how to fix it with branding and marketing combined
- …and so much more!
Grab your favorite warm beverage and have a comfy seat because it’s time for a Legacy Leader chat!
Favorite quotes from this episode:
“Your brand is the anchor. It’s the place you keep coming home to. It’s the lighthouse or that beacon out to the world to let people know who you are, what you stand for, what you stand against, what kind of people are the right people to work with you. Marketing is how you put that message in the marketplace.” — Penny Kelley
“Think big, but start small.” — PK
“Getting in motion and taking action helps you see things more clearly.” — PK
“My branding manual a great sort of branding bible to go back to time and time again” — PK
Links Mentioned In This Episode:
Previous Episodes of The Legacy Lounge
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