“If your values aren’t helping you make a decision, they probably haven’t been refined enough.” — Karen Segeant


Read the full transcription.

Decision fatigue is real, and here’s why: 

The average adult makes 35,000 decisions every day. 

Now, factor in the life and daily choices presented to an entrepreneur or business leader. I’m sure that the average soars upward by the thousands. 

And if we’re making 35,000 decisions everyday, that means we’re presented with at least 70,000 choices. 

Woah, that’s a lot. Some might even say overwhelming. 

That’s true, but…what if there was a way to make more decisions with ease and certainty? The kind of decision making power that leads your life and business to new heights and opportunities? The kind of choice elimination that zeroes in on the big dreams and visions you have for your future? 

My friend and client, Karen Sergeant recently sat down in The (virtual) Legacy Lounge with me to talk all about how clearly defined business values can make a huge impact on our decision making abilities and the trajectory of our business growth. 

Karen is a Team Growth Strategist and COO who helps business owners survive their growth spurts, grow their teams, and cultivate a strong culture based on consent and accountability.

For 25 years, she jas guided teams through high stakes, high uncertainty situations, from counterterrorism operations in Afghanistan to software project management at the dawn of the Internet boom. And, as a COO, she’s helped clients achieve seven figure launches, roll out new product lines, architect full team reorgs, and build strong equity centered business practices.

When it comes to making decisions in business, Karen is an expert. And in our 20 – minute conversation, we covered a lot of ground:

  • Exactly how Karen developed her own values and how they’re serving her business and her clients today
  • Why having clearly defined values can help you make better decisions and build better teams
  • An unexpected method for defining your brand values
  • Why your values should challenge you and “cramp your style”
  • How your values are impacting your team’s ability to do their jobs
  • How your values make a bigger difference in the world than you may realize 
  • The #1 values mistake to avoid: performative values
  • Tips on how to create values that are inclusive and in alignment with who you want to call in
  • …and so much more!

After listening to this episode, I hope that you will be inspired to live out your values in your life and business!

And if you feel like you need a little more support in building your brand foundations and establishing clear values, the early bird application is open for my next cohort of the Legacy Brand Foundations program—we start in September and I’d love to have you there.

Favorite quotes from this episode: 

 “I’m especially looking to see if you value the folks who are in your org chart helping you out” — Karen Sergeant

“I want to know that the values that you’re putting out there that are client facing are also team facing.” — KS

“If your values aren’t helping you make a decision, they probably haven’t been refined enough.” — KS

“Your values should really rule things out and rule things in.” — KS

“People perform in the context that you’ve set for them.” — KS

“We have to tackle systems before we get into nitpicking somebody’s performance.” — KS

“Don’t talk about your values and then turn around and shove three weeks of work into three days” — KS

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