“Clarity within leads to clarity without.” — David Dillard-Wright
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I have a question for you: how long does it take you to describe what you do?
Can you wrap up who you are, what you offer, and why someone needs you in a nice little package complete with a figurative bow?
Or, do you stumble on your words and string together a sentence of words that kind of scratches the surface of what your business does for your clients?
If you align more with the first situation, I want to hear it! (I’m a big fan of someone who can succinctly state why they’re on this planet!)
If you align more with the second situation, have no fear! This is a completely normal occurrence.
It’s hard to talk about ourselves, what we do, why we do it, and how we do it. Coming up with a clear, enticing, and snappy way to communicate your whole life and business story is no small task, even if the product of it might be!
And want to know what’s even worse than not being able to easily describe what you do so other people (and potential clients) can understand?
Not being able to land clients. Because if you can’t describe what you do, how do you expect them to understand how your work can positively impact them?
That’s a big deal! And that’s why I feel so strongly about what I’m covering in this episode of The Legacy Lounge Podcast:
- My tried and true method that will help you talk about your WHY with ease so that you can live a Legacy and make an impact
- My super secret seven steps to achieving brand clarity that will help you build a recognizable brand that I’ve never shared publicly before
- My controversial opinion on client avatars and why they’re limiting your potential
- The one thing you CAN NOT skip over when developing a brand
- The connection between the Hero’s Journey and your brand story (it’s not what you think)
- How to achieve your goals faster than you ever thought possible
- The best way to increase your confidence in your business and your services
- …and so much more!
If you’re totally excited about doing the deep work it takes to gain clarity in your brand and business, I want to extend the invitation to you to attend my Brand Clarity Workshop on September 14 or 16!
I only host this workshop a few times a year for business owners and entrepreneurs who are tired of not knowing why their growth is stalled or are lost in the sea of advice from fellow entrepreneurs and online marketing gurus.
I get it, it’s a lot to take in but there is a clear path forward for your brand and business — and you are the hero who can unlock it, I’m just offering to be your guide along the way. 😉
So, if you’re ready to gain clarity once and for all — no gimmicks or false promises here! — RSVP to attend my totally free Brand Clarity Workshop. See you there!
Favorite quotes from this episode:
“If you don’t communicate how you’re different clearly and succinctly, your ideal audience won’t be able to understand where you’re coming from.” — Tiffany Neuman
“As humans, we are meant to align with people who share the same values with us.” — TN
“Your brand creates a context for everything else in your business.” — TN
“We always evolve. We always pivot. You’re allowed to change your plan.” — TN
“You have to be very clear and succinct of what you’re offering, who you’re offering that for. So people are nodding their head yes and getting excited to work with you” — TN
“I don’t even talk about the colors and the fonts until everything else is in place” — TN
Links Mentioned In This Episode:
Previous Episodes on Values
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